Table of Contents
- 10 Ways to Increase Sales on Your Squarespace Store
- Key Takeaways
- Building a Loyal Audience
- Grow Through Email and Social Media
- Make Your Product Listings Work Harder
- Expand Beyond Your Squarespace Site
- Diversify Your Offering
- Keep Your Site Fresh
- Analytics and SEO Optimisation
- Frequently Asked Questions
- Jargon Buster
- The Bottom Line
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Jun 25, 2025 09:39 PM
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AI summary
Increase sales on your Squarespace store by using newsletter blocks for email growth, displaying customer reviews, engaging customers with quality images, leveraging social media and ads, diversifying product offerings, and regularly updating your site for better SEO and user engagement.
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10 Ways to Increase Sales on Your Squarespace Store
Learn practical ways to drive more sales on your Squarespace online store.
Key Takeaways
- Use newsletter blocks to grow your email list
- Display customer reviews for added trust
- Engage potential customers with high-quality product images and related items
- Use social media and digital advertising for wider reach
- Offer diverse products and digital content to attract different customer segments
- Regularly update your site with new products and blog content
Building a Loyal Audience
Pixelhaze Tip: A loyal audience is the backbone of consistent sales. Keep them engaged with regular updates and exclusive offers.
Grow Through Email and Social Media
- Newsletter Blocks: Add these to gather email subscribers during checkout or on every page via the site's footer.
- Social Media Integration: Use the Unfold app for unique content and maintain active social media connections to your site.
- Email Campaigns: Regularly send news and promotions to keep your audience engaged.
Make Your Product Listings Work Harder
Clear, appealing product information is what turns browsers into buyers.
- Display Reviews: Show feedback from customers to build trust.
- Show Related Products: Increase shopping cart size by showing customers products related to what they're viewing.
- Quality Images and Add-ons: Use high-resolution images and suggest additional products to improve user experience.
Expand Beyond Your Squarespace Site
Getting your products seen on other platforms can significantly increase traffic and sales.
- Google and Social Media: List your products on Google Shopping and tag items on Instagram for direct purchases.
- Facebook Ads: Use targeted ads to reach potential customers based on their interests.
Diversify Your Offering
Offering a variety of products and services keeps your store interesting and appealing.
- Digital Products and Subscriptions: Sell access to exclusive content or classes.
- Gift Cards and Custom Merchandise: Offer more flexible purchasing options and personalised items.
Keep Your Site Fresh
Keeping your site updated is crucial for user engagement and SEO performance.
- Add New Products: Regularly introduce new items to keep your store fresh.
- Blog and Events: Share insights through a blog and keep customers informed about special events.
Analytics and SEO Optimisation
Use analytics to tailor your strategies and optimise your visibility in search engines.
- Analytics: Track how users interact with your store and use these insights to improve.
- SEO: Implement comprehensive SEO tactics such as description tags and alt text for images.
Frequently Asked Questions
How do I add newsletter blocks to my Squarespace store? Navigate to the intended page, select 'Newsletter' from the insert point options, and customise it.
Can I display customer reviews on my Squarespace store? Yes. Go to the product settings and enable 'Customer Reviews'.
How can I track cart abandonment on my Squarespace store? Use Squarespace's abandoned cart analytics from the analytics dashboard.
Jargon Buster
SEO (Search Engine Optimisation): A technique to improve your website's visibility in search engine results. This means more people can find your store when they search for relevant terms.
Alt Text: Short for 'alternative text', it describes images on web pages, helping search engines understand the image content and aiding those who use screen readers.
Analytics: The process of collecting and analysing data about the ways people use a website. This information can help improve the website's design and marketing strategies.
Abandoned Cart: This occurs when a potential customer starts the checkout process but leaves the site before completing the purchase.
The Bottom Line
By using tools like email marketing, social media, and solid analytics while constantly refreshing your product offerings, your Squarespace store can thrive in a competitive online marketplace. Stay proactive and continuously look for ways to improve user experience, and you'll see a notable increase in both traffic and sales.