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Jun 25, 2025 09:35 PM
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Email Marketing
Blogging Tips
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Enhance blog engagement by integrating email subscriptions using Squarespace's Email Campaigns, adding newsletter blocks, and utilizing Mailchimp for automated updates. Customize designs and manage subscriber lists effectively to keep your audience informed.
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Boost Blog Engagement with Squarespace Email Subscriptions
Excerpt: Learn to enhance reader engagement by integrating email subscriptions into your Squarespace blog.
Tags: Squarespace, Email Marketing, Blogging Tips, Digital Marketing, Squarespace Guide, Email Campaigns
TL;DR: Key Points
- Use Squarespace Email Campaigns to collect subscribers directly from your blog
- Connect third-party services like Mailchimp to enhance subscription capabilities using RSS-to-Email
- Customise your newsletter block to match your site's branding
- Manage your subscriber list effectively through Squarespace's Email Campaigns dashboard
- Send automatic email updates or crafted newsletters when new blog posts are published
Setting up Email Subscriptions on Squarespace
Getting readers to return to your blog isn't easy. That's why offering an email subscription is essential. Squarespace provides a straightforward solution through its Email Campaigns feature, which lets you collect email addresses and send updates without leaving your website. You can also use services like Mailchimp to connect via RSS-to-Email for automatic post notifications.
Implementing Newsletter Blocks
Start gathering subscribers by adding a newsletter block to your site. Here's how:
- Insert a newsletter block into your desired page (consider placing it in the footer for site-wide access, individual blog posts for specific calls to action, or the blog landing page to catch readers' attention)
- Connect the block to an existing mailing list in the Storage tab under Squarespace settings
You can also boost subscriber sign-ups with promotional pop-ups that encourage visitors as they browse through your blog.
Creating and Sending Campaigns
Once your mailing list grows, you can start sharing content directly through email. Create full-text newsletters from your latest posts, or customise your emails with previews that include a feature image and a snippet of your new content. Here are some tips:
- Convert a new blog post into an email by using the 'Create Email' button in Squarespace once the post is live
- Highlight blog content in regular campaigns for a more integrated subscriber experience
Using RSS-to-Email with Mailchimp
If you're using Mailchimp, setting up an RSS-to-Email feature ensures your subscribers receive real-time updates whenever you post. Grab your blog's RSS feed URL from Squarespace and follow the setup guide on Mailchimp's platform to activate it.
Pixelhaze Tip:
Always test your email design and content flow before sending it out. This ensures all elements like text blocks and images display correctly across different devices and email clients.
FAQs
Can I use other email marketing services besides Mailchimp with Squarespace?
Yes, Squarespace's Email Campaigns are built into the platform, providing an integrated experience. However, you can also use third-party services like Mailchimp for additional features such as RSS-to-Email automation.
Can I customise the design of the newsletter block on Squarespace?
Yes, customisation is straightforward. You can match the newsletter block's design with your site's look, improving both user experience and brand consistency.
Is there a limit to the number of subscribers I can have on Squarespace Email Campaigns?
Yes, the limit varies depending on your chosen Squarespace plan. Make sure to pick a plan that meets your audience size requirements.
Jargon Buster
- Squarespace Email Campaigns: Built-in tools within Squarespace that let you collect email addresses and send out newsletters directly from your site
- Newsletter Block: A component in Squarespace that you can add to your pages for collecting email addresses from visitors
- RSS-to-Email: A Mailchimp feature that sends an automated email to your subscribers each time you publish a new blog post via your site's RSS feed
Wrap-up
Setting up and managing email subscriptions through your Squarespace blog is an effective way to increase engagement and keep your audience informed. Whether you choose Squarespace's built-in tools or integrate with services like Mailchimp, the process is straightforward and highly beneficial. Follow this guide to boost your blog's potential through effective email marketing.