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Last Edited Time
Jun 25, 2025 09:35 PM
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Squarespace
product management
content customization
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AI summary
Enhance product pages on Squarespace by adding custom content like images, videos, specifications, and customer reviews in the Additional Info section to drive sales and build trust. Ensure content is scannable and optimized for mobile viewing.
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Platform
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Topic
Add Custom Content to Your Squarespace Product Pages
What you'll learn
- How to add custom content blocks to product pages
- Best ways to use the Additional Info section
- Layout differences between Squarespace versions
- Tips for better product presentation
Your product pages need more than just a title, price, and basic description. The Additional Info section lets you add rich content that helps customers make buying decisions and builds trust in your products.
What to put in Additional Info
This section works brilliantly for:
- Extra product images showing different angles, colours, or the item in use
- Videos from YouTube or Vimeo demonstrating the product
- Detailed specifications like dimensions, materials, weight, or care instructions
- Shipping and returns information so customers know what to expect
- Customer reviews or testimonials to build credibility
- Size guides or comparison charts
- Ingredient lists for food, cosmetics, or health products
Think of it as your chance to answer the questions customers always ask before buying.
How to add content blocks
- Go to Pages in your Squarespace dashboard
- Click on your Store page, then select a product
- In the product editor, click the Additional Info tab
- Hover over the section and click the + button
- Choose your content block type (text, image, video, etc.)
- Drag blocks up or down to reorder them
- Click Apply to save
The system adds a text block by default. You can edit this or delete it completely.
Quick tip: Preview your changes on mobile and tablet. Product pages get lots of mobile traffic, so make sure everything looks good on smaller screens.
How it displays (depends on your template)
The Additional Info section appears differently depending on your template:
- Most 7.1 templates: Content displays below the main product details in a vertical stack
- Galapagos template: Shows a "More Info" link that jumps to the Additional Info section
- Supply template: Opens the content in a popup overlay
- Some older templates: May show the content in tabs or accordion sections
If you're not sure how yours displays, add some test content and check it on your live site.
Making the most of Additional Info
Keep it scannable: Use headings, bullet points, and short paragraphs. People skim product pages.
Answer common questions: If customers email you asking about sizing, care instructions, or compatibility, add that information here.
Use proper image sizes: Large images slow down page loading. Aim for under 500KB per image.
Don't repeat yourself: If information is already in your main product description, don't add it again here.
Common issues and fixes
Content not showing up? Check you've clicked Apply after making changes. Also verify you're editing the right product.
Layout looks wrong on mobile? Some content blocks (especially galleries) can cause problems on small screens. Test different block types if this happens.
Too much white space? This sometimes happens with empty text blocks. Delete any blocks you're not using.
Quick answers
Can I add the same Additional Info to multiple products?
No, you need to add content individually to each product. For information that applies to all products (like general shipping details), consider adding it to your main product pages or footer.
Do I need to add Additional Info to every product?
Not necessarily. Simple products might not need it, but it's worth adding for complex items, anything with size options, or products that need explanation.
Can customers search the Additional Info content?
Yes, search engines and your site's internal search will index this content, which can help with SEO.
Key terms explained
Content blocks: Individual pieces you can add to pages - text, images, videos, galleries, etc.
Additional Info section: The dedicated area in Squarespace's product editor for adding extra content beyond the basic product details.
Template: Your site's design framework that controls how content displays across different pages.
Adding rich content to your product pages takes a bit more time upfront, but it pays off in better conversion rates and fewer customer support questions. Start with your best-selling products and see how detailed information affects your sales.