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Jun 25, 2025 09:35 PM
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Squarespace
Acuity Integration
Local SEO
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Build a professional fitness website using Squarespace by selecting the right template, creating dedicated service pages, integrating online booking with Acuity Scheduling, building an email list, optimizing for local SEO, and keeping content current to attract and retain clients.
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Building a Health & Fitness Website with Squarespace
Quick Summary
- Use Local Business templates designed for health and fitness
- Add background videos that support (not distract from) your content
- Create dedicated pages for each service you offer
- Set up Acuity Scheduling for hassle-free bookings
- Build an email list with Squarespace's built-in tools
- Optimise for local search to get found by nearby clients
Start with the Right Template
Your template choice sets everything in motion. Squarespace's Local Business category has templates built specifically for gyms, personal trainers, and wellness businesses.
Here's how to find them:
- Go to the Squarespace template gallery
- Filter by 'Local Business'
- Look for layouts that showcase services and have strong image galleries
- Pick one and hit 'Start With This Design'
The Local Business templates come with the right page structures already set up. You're not starting from scratch, which saves hours of work.
Use Background Video (But Do It Right)
Background videos can work brilliantly for fitness sites, but most people get this wrong. The video should support your message, not become the main event.
Pick videos that:
- Loop smoothly without jarring cuts
- Stay subtle enough that text remains readable
- Show your actual space or real workouts (not generic stock footage)
If your video makes visitors squint to read your headline, bin it. The message comes first.
Create Proper Service Pages
Don't just list your services in a paragraph. Give each one its own page with:
- Clear pricing (if you're comfortable sharing it)
- What's included in each session
- Who it's perfect for
- Photos of the actual service being delivered
You can group these pages under a 'Services' dropdown in your navigation. This keeps your menu tidy whilst giving each service proper space to breathe.
For physical spaces like gyms or studios, add a dedicated gallery page. Show your equipment, changing rooms, and general atmosphere. People want to see where they'll be working out before they book.
Set Up Online Booking
Acuity Scheduling integrates directly with Squarespace and handles the booking process properly. Clients can see your availability, pick their slot, and pay upfront if needed.
Even if you prefer phone bookings, having the online option available catches people when they're browsing at 11pm on a Sunday. That's when many fitness decisions actually get made.
Make your contact details easy to find too. Some people will always want to speak to you first, especially for personal training or specialist services.
Build Your Email List
Squarespace's email tools are built right into the platform, so there's no faffing about with third-party integrations.
Add signup forms to:
- Your homepage footer
- The end of blog posts (if you write them)
- A dedicated 'Free Resources' page
Send monthly newsletters with workout tips, nutrition advice, or client success stories. Keep it useful, not salesy. The booking requests will follow naturally when people see you know what you're talking about.
Get Found Locally
Most fitness businesses serve local clients, so local SEO matters more than competing for national keywords.
Set up your Google Business Profile first. This is free and shows your business in Google Maps when people search for "gym near me" or "personal trainer [your area]".
In Squarespace:
- Add your full address to your contact page
- Include your location in page titles and descriptions
- Connect Google Search Console to track how you're performing
Keep Everything Current
Fitness websites go stale quickly. Update your:
- Class timetables regularly
- Client testimonials (add new ones, remove old ones)
- Pricing if it changes
- Photos at least twice a year
Outdated information makes you look closed down, even when you're not.
Common Questions
Can I add meal planning or workout tracking features?
Not natively through Squarespace, but you can embed third-party tools or link to apps you recommend. Most trainers handle this through separate platforms anyway.
How hard is it to set up online booking?
Very straightforward with Acuity. The setup wizard walks you through creating services, setting availability, and connecting payments. Takes about 30 minutes to get the basics working.
What's the best way to show before/after photos?
Always get written permission first. Then use Squarespace's image galleries with captions explaining the timeframe and approach used. Before/after photos work, but client consent is non-negotiable.
Key Terms
Acuity Scheduling - Online booking system that connects directly with Squarespace. Handles appointments, payments, and client management.
Google Business Profile - Free Google service that shows your business information in search results and Google Maps.
Local SEO - Optimising your website to appear in searches for services in your specific area.
Bottom Line
A good fitness website does three things well: shows what you offer, makes booking simple, and builds trust through real photos and testimonials. Get these basics right before worrying about fancy features. Your clients care more about clear information and easy booking than flashy animations.