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Jun 25, 2025 09:35 PM
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Squarespace
email marketing
blog customization
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Convert blog posts into email campaigns in Squarespace by publishing the post, creating an email draft, editing it, and sending it. Customize with branding and links, but note that manual updates are needed for changes after the initial draft.
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Convert Blog Posts to Email Campaigns in Squarespace
Streamline how you share blog posts via email with this Squarespace guide.
TL;DR: Key Points
- Convert blog posts into email campaigns directly in Squarespace
- Up to 37 sections can be converted from supported block types
- Customise email campaigns with branding and links back to the blog
- Manual updates needed for any changes after initial email draft creation
- Additional actions required to link an email campaign to the updated blog post
How to Create an Email Campaign from a Blog Post on Squarespace
Creating an email campaign from a freshly published blog post on Squarespace lets you engage your email subscribers by delivering content directly to their inboxes. This practical integration can be particularly useful for reaching those who may miss your posts in busy social media feeds.
Step-by-Step Process
- Publish Your Blog Post: Make sure your blog post is live and the blog page is active (not disabled or password protected).
- Create Email Draft:
- In the post editor, go to the 'Share' tab
- Select 'Create Email Draft', then proceed to 'Go To Campaigns'
- Edit Your Draft:
- In the Email Campaigns dashboard, go to 'Drafts'
- Click the pencil icon on your new campaign draft to make edits or add new sections
- Send and Distribute:
- Once your edits are complete, choose to send the email immediately or schedule it for later
Making Your Campaign Match Your Brand
To ensure the email campaign fits with your blog's branding:
- Header: Include your site branding at the top of the email
- Connectivity: Link the campaign title to the original blog post
- Engagement: Add a blog teaser section featuring the blog's main image, an excerpt, and a link to the full post
Pixelhaze Tip: Keep an eye on the number of blocks in your blog post. If the content exceeds 37 blocks, consider summarising or prioritising content to make sure the most important elements are included in your email campaign.
FAQs
Can I include all types of blocks from my blog post in the email campaign?
Only certain blocks, such as Button, Gallery, Image, Line, and Text blocks, are supported in converting a blog post into an email campaign on Squarespace.
Is it possible to sync my blog with the email campaign for automatic updates?
You cannot directly sync the blog with the campaign for updates. To reflect any changes, you need to manually update the campaign or create a new one.
How can I customise the appearance of the email campaign linked to my blog post?
Customise by adding site branding, linking the blog post title, and including a teaser section with the featured image and excerpt in the email campaign.
Jargon Buster
Email Campaigns: Targeted emails sent to a list of subscribers, designed to engage and inform about new products, services, or content.
Blocks: Elements like texts, images, and galleries that make up the content of a webpage or email. Only specific types can be converted into email sections.
Draft: An initial version of your email campaign that you can review and edit before sending it to your audience.
Scheduled Campaign: An email planned to be sent at a future date and time.
Summary
By using Squarespace's integrated features, you can streamline your content marketing efforts by transforming blog posts into engaging email campaigns. Whether you're looking to increase readership or keep your audience informed, these steps help you create a seamless connection between your blog content and your email marketing strategy.