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Jun 25, 2025 09:35 PM
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Squarespace
landing pages
page customization
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AI summary
Create effective landing pages on Squarespace by focusing on a single action, using layout or cover pages, hiding distractions, customizing URLs for SEO, and utilizing "noindex" tags to keep pages out of search results. A clear and simple design enhances conversion rates.
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Creating Effective Squarespace Landing Pages
TL;DR: Key Points
- You can create landing pages on any Squarespace plan
- Use layout pages or cover pages depending on your needs
- Hide headers and footers for cleaner, focused designs
- Customise URL slugs to improve SEO
- Set landing pages as homepage or hide them from navigation
- Use "noindex" tags to hide pages from search engines
Why Create a Landing Page?
Landing pages are single web pages built for one specific purpose. They might promote a new product, capture email signups, or announce an event. Unlike your regular website pages, they're designed to get visitors to take one clear action.
The key is focus. Instead of giving visitors twenty different links to click, you give them one clear path forward.
Setting Up Your Landing Page
Squarespace gives you solid tools to create landing pages on any plan. Here's how to get started.
Choosing the Page Type
You've got two main options in Squarespace:
Layout Pages: These are your standard pages that you can customise with content blocks. Add a new page from the Pages panel, then build it out with text, images, buttons, and forms. You can style these with custom backgrounds and colours.
Cover Pages: These create minimal landing pages without navigation menus, headers, or footers. They're perfect when you want visitors focused on just one thing (like a signup form or product announcement).
Page Settings That Matter
Here are the settings that'll make your landing page more effective:
Header and Footer: You can hide these to remove distractions. Go to Page Settings > Navigation to turn them off.
Custom URL Slug: Change your page's web address to something relevant. Instead of "/untitled-page-1", use "/summer-sale" or "/newsletter-signup".
Pixelhaze Tip: For short-term campaigns, hiding headers and footers works brilliantly. It forces visitors to focus on your main message instead of wandering off to other parts of your site.
Advanced Configuration
Setting a Landing Page as Homepage
If your landing page is the main event (like a product launch), you can set it as your homepage. Visitors will see it first when they arrive at your site. Change this in your Pages settings.
Privacy Settings
Want to keep a landing page hidden from Google? Use the "noindex" tag in your page settings. This is useful for campaign-specific pages or internal events that you don't want showing up in search results.
Using Subdomains
For landing pages targeting specific audiences, consider creating a subdomain. This keeps your content organised and can help with targeted marketing campaigns.
FAQs
Can I create a landing page on any Squarespace plan?
Yes, all Squarespace website plans support landing pages. You'll have plenty of customisation options regardless of which plan you're on.
How do I set a landing page as my homepage?
Go to your Pages settings and select your landing page as the homepage. This makes it the first thing visitors see when they arrive at your site.
Can I hide a landing page from search engines?
Yes, add a "noindex" tag through your page settings. This tells search engines not to include the page in search results.
Jargon Buster
Header and Footer: The top and bottom sections of your site that usually contain navigation links, contact info, and social media icons.
URL Slug: The end part of a web address that describes the page content (like "/about-us" or "/contact").
Cover Page: A simple Squarespace page template designed for single-focus content without extra navigation.
Layout Page: The standard Squarespace page type where you can add various content blocks like text, images, and forms.
Final Thoughts
A well-built landing page can significantly improve your conversion rates. The key is keeping things simple and focused. Give visitors one clear action to take, remove distractions, and make sure your message is crystal clear.
Whether you're launching a product, building an email list, or promoting an event, Squarespace's landing page tools give you everything you need to create pages that actually work.