Table of Contents
- Creating Squarespace Email Campaigns That Actually Work
- TL;DR: Key Points
- Getting Started with Your Email Campaign
- Customising Your Campaign
- Headers and Footers
- Adding Content Sections
- Managing Templates and Campaign Types
- Reusing Templates
- Switching Between Campaign Types
- Common Questions
- Quick Reference
- Wrapping Up
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Jun 25, 2025 09:37 PM
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AI summary
Set up effective email campaigns in Squarespace by choosing templates, customizing headers and footers, using mail merge tags for personalization, and ensuring compliance with unsubscribe links. Convert between blast campaigns and automations easily, and always preview emails on mobile before sending.
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Creating Squarespace Email Campaigns That Actually Work
Learn how to set up and manage email campaigns using Squarespace's built-in tools.
TL;DR: Key Points
- Start by picking a template and creating a draft in the Email Campaigns dashboard
- Customise your campaign by editing headers, footers, and adding content sections
- Use mail merge tags to personalise emails and always preview on mobile
- Convert blast campaigns to automations (or vice versa) using the Reuse Template option
- Include unsubscribe links and your address in footers - it's legally required
Getting Started with Your Email Campaign
Head to the Email Campaigns dashboard and click 'Create'. You'll see various templates including seasonal ones, or click 'All' to see everything available. Once you find one you like, click 'Use This Template' to start your draft.
Quick tip: Squarespace runs webinars called "Engage Your Audience with Email Campaigns" - worth checking out if you want to dive deeper into email marketing strategy.
Customising Your Campaign
Headers and Footers
Your header is the first thing people see, so make it count. Click on the header section to add your logo, images, or custom text.
For footers, you must include an unsubscribe link and your business address (this is a legal requirement), but you can also add social media icons or other elements.
Adding Content Sections
You can add up to 40 content sections (including header and footer). Click the '+' icon to add new sections, then select any section to customise it using the side panel. You can reorder sections by dragging them or remove ones you don't need.
Managing Templates and Campaign Types
Reusing Templates
Once you've created a campaign you're happy with, you can reuse its design for future emails. Find your previous campaigns under 'Drafts', 'Scheduled', or 'Sent', then click the 'Reuse Template' icon to start a new draft with that design.
Switching Between Campaign Types
You can turn a blast campaign (one-off email to your whole list) into an automation (triggered by specific actions) by using the 'Reuse Template' icon and selecting 'Subscriber Activity'. This lets you set up emails that send automatically when someone does something specific, like signing up or making a purchase.
Converting back to a blast campaign works the same way.
Common Questions
Can I remove the "Powered by Squarespace" branding?
Yes, if you're on a premium Email Campaigns plan. Go to the footer editing panel and toggle off the Squarespace branding.
Can I hide the unsubscribe link or my address?
No - both are legally required for email marketing compliance. Don't try to hide or remove them.
How do I change a blast campaign to an automation?
Use the Reuse Template feature and choose the subscriber activity that should trigger the email.
Quick Reference
Email Campaigns: Structured emails with multiple sections designed to engage your subscribers
Template: A preset layout you can customise and reuse for future campaigns
Header and Footer: Top and bottom sections of your email - header for branding, footer for compliance links
Mail Merge Tags: Dynamic placeholders that automatically insert subscriber-specific information (like their name)
Automation: Emails that send automatically when triggered by specific subscriber actions
Blast Campaign: A single email sent to your entire list (or a segment) at once
Wrapping Up
Squarespace makes email campaigns straightforward with its drag-and-drop editor and ready-made templates. The key is starting simple and testing what works with your audience. Remember to always preview your emails on mobile devices before sending - most people check email on their phones first.
Keep refining your approach based on your open rates and click-through data. Good email marketing is about building relationships, not just broadcasting messages.