Table of Contents
- Customer Accounts on Squarespace: What You Need to Know
- TL;DR: Key Points
- Why Customer Accounts Matter
- Setting Up Customer Accounts
- What You Need First
- How to Turn Them On
- Where Login Links Appear
- Squarespace 7.1
- Squarespace 7.0
- Custom Placement
- Managing Customer Data
- Setting Up Account Emails
- Common Questions
- Quick Definitions
- Making It Work for You
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Jun 25, 2025 09:35 PM
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AI summary
Setting up customer accounts on Squarespace enhances repeat purchases by allowing customers to save payment methods and track orders. Ensure SSL is active and checkout is enabled, then toggle the customer accounts feature on. Manage customer data through the Contacts panel and customize automated emails for engagement. Guest checkout remains available, and account creation is not mandatory to avoid hindering conversions.
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Customer Accounts on Squarespace: What You Need to Know
Customer accounts can turn one-time visitors into repeat customers on your Squarespace store. Here's how to set them up properly and make them work for your business.
TL;DR: Key Points
- Customer accounts make repeat purchases easier and build stronger relationships with buyers
- You need SSL enabled and checkout active to use this feature
- Login links appear automatically in most templates, but you can customise placement
- Manage all customer data through the Contacts panel
- Set up automated emails to keep customers engaged
- Turning off accounts hides login options but keeps your customer data safe
Why Customer Accounts Matter
When customers create accounts on your site, they can save payment methods, store shipping addresses, and check their order history. This makes buying from you again much quicker and easier.
The real benefit? Customers who can check their past orders and save their details are far more likely to buy again. It's simple psychology - you're removing friction from the buying process.
Setting Up Customer Accounts
What You Need First
Before you can enable customer accounts, check these basics:
- SSL must be active and set to secure (this should be standard on any modern Squarespace site)
- Checkout must be enabled on your store
Both Squarespace domains and custom domains support these features.
How to Turn Them On
- Go to your Selling panel
- Select Customer Accounts
- Toggle the switch to 'On'
That's it. Seriously.
Where Login Links Appear
Squarespace 7.1
The account login link shows up automatically in your site navigation. You don't need to do anything.
Squarespace 7.0
This depends on your template family. Templates like Brine, Bedford, and Montauk will show the link automatically. Others might not.
Custom Placement
Want the login link somewhere specific? Here's how:
- Click 'Edit' on your site preview
- Go to 'Edit Site Header' and choose 'Add Elements'
- Toggle the Account option on or off
- Save your changes
Pro tip: If you're going for a clean, minimal look, try adding the login link in your footer or within a hamburger menu. Keeps the main navigation tidy.
Managing Customer Data
All your customer information lives in the Contacts panel. This includes people who've bought from you, signed up for your mailing list, or made donations.
Use the filters to sort customers by type or activity. Need to delete a customer account? Just make sure they don't have any active subscriptions first.
When you delete an account, you'll remove their saved payment and shipping details, but their contact info and order history stay put. This protects your business records while respecting their privacy.
Setting Up Account Emails
You can customise all the emails that go out when customers create accounts, reset passwords, or update their details. Find these in the Customer email notifications section.
Don't skip this step. A well-written welcome email or password reset message feels much more professional than the default text.
Common Questions
Can people buy without creating an account?
Yes. Guest checkout is always available.
Can I force people to create accounts?
No. Squarespace doesn't allow mandatory account creation for checkout. And honestly, that's probably for the best - forced registration kills conversion rates.
Can customers change their email address?
Yes, they can update this from their account settings.
Quick Definitions
SSL: The security layer that encrypts data between your site and visitors. Shows up as the padlock icon in browsers.
Guest Checkout: Lets customers buy without signing up for anything.
Checkout: The pages where customers enter payment details and complete purchases.
Making It Work for You
Customer accounts aren't just a nice-to-have feature. When set up properly, they turn your Squarespace store into a place customers want to return to.
The key is making the account creation process feel valuable, not like a hurdle. Focus on the benefits - faster checkout, order tracking, exclusive offers - and customers will sign up willingly.