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Last Edited Time
Jun 25, 2025 09:35 PM
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Squarespace
email customization
customer engagement
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AI summary
Customize Squarespace email notifications to match your brand by adjusting global styles and individual emails. Use preview tools to test emails and ensure consistency in communication, reinforcing professionalism and customer engagement.
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Customising Squarespace Email Notifications
Tags: Squarespace, email customisation, customer engagement, digital marketing, e-commerce, Squarespace guide
Key Points
- Customise the style and content of Squarespace's automatic emails to match your brand
- Use preview tools to see emails from the customer's perspective
- Understand the limitations of personalising emails, like placeholder merge tags
- Resend specific emails directly through your Squarespace dashboard
- Merge tags and global email styles streamline customer communication
Setting Up Your Brand-Consistent Emails
Squarespace sends automatic email notifications for orders, bookings, and account updates. Each email is a chance to reinforce your brand and keep customers informed.
Start With Global Styles
- Go to Settings > Customer Notifications
- Click 'Global Email Styles'
- Select 'Edit' to customise colours, fonts, and layouts
- Use 'Quickly match your site' to apply your website's branding to all emails automatically
This saves you from styling each email type individually and keeps everything consistent.
Customise Individual Emails
- In Customer Notifications, select a specific email type (like order confirmation)
- Choose 'Edit Email' to adjust text, add images, or change layouts
- Add sections or merge tags to personalise messages
- Update subject lines and preview text to grab attention
- Save your changes
Quick tip: As you update your website design, come back and update your email styles to match. Consistency across all touchpoints builds trust with customers.
Testing Your Emails Before They Go Live
Always preview your emails before customers see them. Squarespace has built-in tools to help with this.
Preview Your Emails
The preview function shows how emails will look to customers, but remember that merge tags (like customer names) appear as placeholders in previews. They'll show actual data when sent to real customers.
Send Test Emails
- From Customer Notifications, choose an email type
- Click 'Send test' in the Email tab
- Enter your email address for the test
- Check how it looks on both desktop and mobile
Note: Links in test emails only work for 24 hours, and you can't send test emails from trial sites.
Common Questions
Can I customise individual emails on Squarespace?
Yes, you can modify text, formatting, and add sections for images or extra information. Headers and footers stay fixed though.
What are the customisation limits?
You can change quite a bit, but the preview will show merge tags as placeholders rather than actual customer data. Personal elements only appear properly in live emails.
How do I resend email notifications?
Find the order in your dashboard, select the notification you need, and click resend. Useful for shipping updates or reissuing digital downloads.
Key Terms
Merge Tags: Smart tags that insert personalised data like names or order details automatically into emails.
Global Email Styles: Settings that control the look of all your emails, ensuring consistent branding across every message.
Customer Notifications Panel: The dashboard section where you control and customise all emails sent to customers.
Getting It Right
Well-designed email notifications do more than just inform customers. They reinforce your brand and show professionalism. Take time to set up your global styles first, then customise individual emails where needed.
Test everything before you launch, and remember to update your email designs when you refresh your website. Consistent, professional communication keeps customers engaged and builds long-term trust in your business.