Table of Contents
- Design Your Squarespace Store Layout to Boost Sales
- Quick wins for your store
- Building a store that actually sells
- Store pages and product blocks
- Your main store page
- Product blocks for targeted selling
- Organising products people can actually find
- Categories and tags that work
- Putting your best products first
- Making products feel personal
- Getting found on Google
- Keeping navigation clean
- Beyond the basics
- Common questions
- What these terms mean
- Making it work
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Jun 25, 2025 09:35 PM
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Structure your Squarespace store for better user experience and sales by using product blocks, writing SEO-friendly descriptions, organizing products into categories, and creating urgency with availability labels. Keep navigation clean and make products easy to find to enhance the buying process.
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Design Your Squarespace Store Layout to Boost Sales
Learn how to structure your Squarespace store for better user experience and increased sales.
Tags: Squarespace, eCommerce, Product Management, SEO Optimisation, Store Design, User Experience
Quick wins for your store
- Use product blocks and summary blocks to display products across your site
- Write SEO-friendly product descriptions to help people find your store
- Set up categories and subcategories so customers can browse easily
- Add custom forms and availability labels for a personal touch
- Reorder products to put your best sellers first
- Hide categories during quiet seasons to keep navigation clean
Building a store that actually sells
A well-organised store layout makes the difference between browsers and buyers. Start with at least one active store page where you can put these tips into practice.
Store pages and product blocks
Your main store page
Your store page is where all products live, showing title, price, and stock status. When someone clicks a product, they go to the detailed product page.
Consider making your store page your homepage, or at least putting it prominently in your navigation. The easier it is to find, the more sales you'll get.
Quick tip: Keep your store page name simple ('Shop' or 'Store' works well) and use the SEO title field to help search engines understand what you're selling.
Product blocks for targeted selling
Product blocks let you feature specific items on any page across your site. This extends your shop beyond just the store page.
Summary blocks work similarly but show multiple products based on tags or categories. Use these to highlight key products on your homepage or landing pages.
Organising products people can actually find
Categories and tags that work
Good categories help customers find what they want quickly. Squarespace automatically creates navigation links for your categories on the store page, which keeps everything tidy.
You can add up to 1,000 categories and subcategories through the Pages panel. That's probably more than you'll ever need, but it's good to know the limit.
Putting your best products first
To reorder products within a category, go to your store page editor, select the category, then drag products around in the panel.
Use this to put bestsellers or new arrivals at the top where people will see them first.
Making products feel personal
Custom product forms can pop up when someone clicks 'Add to Cart', letting customers specify exactly what they want. This works well for products that need personalisation or have multiple options.
Availability labels ('Only 3 left!' or 'Back in stock') create urgency and keep customers informed.
Getting found on Google
Write proper product descriptions that include the words your customers actually search for. This helps Google understand what you're selling and sends more people to your store.
Don't stuff keywords everywhere, just write naturally about what makes each product special.
Keeping navigation clean
Hide categories that aren't relevant right now by turning off 'Filter visibility' in your category settings. This works well for seasonal products or when you want to focus attention on specific items.
Your customers won't get distracted by products they can't buy or don't need.
Beyond the basics
Try tag cloud blocks, archive blocks, and image clickthrough URLs to give customers more ways to browse your products.
Link directly to categories or tags from your main navigation or dropdown menus. The more paths you give customers to find products, the better.
Common questions
Can I create subcategories in Squarespace?
Yes, you can create up to three levels of subcategories using the category manager. This lets you organise products in as much detail as you need.
How do I reorder products within a category?
In the store page editor, click on a category, then drag and drop products to rearrange them.
Can I hide specific categories?
Yes, turn off 'Filter visibility' in the category settings to hide categories you don't want customers to see right now.
What these terms mean
Store Page: The main page where all your products are displayed - your digital shop window.
Product Blocks: Individual product displays you can add to any page on your site to promote specific items.
Summary Blocks: Collections of products from your store that you can display on other pages, useful for highlighting categories or featured items.
SEO Optimisation: Writing product descriptions and page content that helps search engines understand and rank your products.
Making it work
A well-structured Squarespace store puts products where customers expect to find them and makes buying straightforward. The best store layouts feel obvious to use.
Focus on making your products easy to discover and your buying process smooth. Everything else is just decoration.