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Jun 25, 2025 09:35 PM
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Squarespace
email marketing
Squarespace Email Campaigns
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Use Squarespace's Email Campaigns with a Business or Commerce plan to create branded emails, automate customer engagement, and effectively collect email addresses at checkout and on product pages for better sales and customer retention.
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Email Campaigns in Squarespace Commerce: A Complete Guide
TL;DR: Key Points
- You need a Business or Commerce plan to access Email Campaigns
- Import your site's content and style to keep emails on-brand
- Set up automations to engage customers without constant manual work
- Collect emails at checkout, on store pages, and in product sections
- Choose between one-off campaigns or automated sequences
- Track performance with built-in analytics to improve your results
Getting Started with Email Campaigns
Before you can start sending emails, you'll need the right setup. Email Campaigns only works with Business or Commerce plans in Squarespace. If you're not ready to commit, you can test things out by sending three free campaigns to see how it works.
Why Use Email Campaigns in Squarespace?
The main advantage is everything stays in one place. You can:
- Create and send emails without switching between different platforms
- Pull in content and design elements from your site so emails match your brand
- See detailed analytics about who opens your emails and what they click
This integration saves time and keeps your brand consistent across your site and emails.
Building Your Email List
Your store should collect email addresses at every sensible opportunity:
At checkout - Add a newsletter signup option during the purchase process. People are already engaged with your brand, so they're more likely to sign up.
On your store page - Use promotional pop-ups or newsletter blocks. Don't make them annoying, but do make the value clear.
On product pages - Add opt-ins for specific product updates or related content. This lets you send targeted emails based on what people are interested in.
Creating Campaigns That Match Your Brand
Use Squarespace's content blocks to build emails that look like they belong to your site:
- Add product sections that link directly back to your store
- Include discount codes exclusive to email subscribers
- Use the same fonts, colours, and style as your website
The goal is for someone to instantly recognise your emails as coming from your brand.
Setting Up Automations
Automations handle the repetitive stuff so you don't have to. Set them up once and they'll keep working. Common automations include:
- Welcome emails for new subscribers
- Thank you messages after purchases
- Follow-up emails a few days after someone buys something
These trigger based on what people do on your site, so they feel personal without you having to write individual emails.
Choosing Campaign Types
One-off campaigns work well for newsletters, sales announcements, or anything you want to send to your whole list at once.
Automations are better for personal touchpoints like welcoming new customers or following up on specific actions.
Most successful stores use both. Automations handle the personal stuff, while one-off campaigns cover broader announcements and content.
Pixelhaze Tip
Keep your emails relevant to what people actually do on your site. Someone who bought running shoes probably wants to hear about your new trainers, not your formal wear collection. This targeted approach gets much better results than sending the same thing to everyone.
FAQs
Do I need a Business or Commerce plan to use Email Campaigns?
Yes, Email Campaigns only works with Business and Commerce plans. It's not available on Personal plans.
How do I collect email addresses effectively?
Add newsletter signups at checkout, use promotional pop-ups on your store page, and include opt-ins on product pages. Make sure people understand what they'll get from signing up.
What's the difference between campaigns and automations?
Campaigns are one-off emails you send manually to your list. Automations are emails that send automatically based on what people do (like making a purchase or signing up).
Jargon Buster
- Email Campaigns: Squarespace's built-in email marketing tool
- Automations: Emails that send automatically when triggered by customer actions
- One-off campaigns: Manual emails sent to your list when you choose
Wrapping Up
Email Campaigns in Squarespace Commerce keeps everything under one roof, which makes managing your store much simpler. Focus on collecting emails at the right moments, keeping your brand consistent, and using automations to handle the routine stuff.
The key is sending emails people actually want to receive. Do that consistently, and you'll see more repeat customers and higher sales over time.