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Jun 25, 2025 09:35 PM
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email campaigns
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AI summary
Manage Squarespace Email Campaigns effectively by understanding plans, importing contacts, and the difference between campaigns and sends. Emojis are supported but display differently, and custom code isn't allowed. Always preview emails before sending to ensure proper formatting.
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Get Better Results from Squarespace Email Campaigns
Learn to manage Squarespace Email Campaigns with practical insights and tips.
Tags: squarespace, email marketing, digital marketing, email campaigns, marketing tools, business strategy
TL;DR: Key Points
- Email Campaigns works on all Squarespace plans with some free features
- You can import contacts from other services into Squarespace
- Know the difference between campaigns and sends to stay within your limits
- Emojis work in Squarespace Email Campaigns but display differently across devices
- Custom code isn't supported in Squarespace Email Campaigns
Getting Started with Squarespace Email Campaigns
Squarespace includes an email marketing tool called Email Campaigns. It lets you send branded emails directly from your website dashboard, keeping everything in one place.
The tool comes with your Squarespace site and offers different plans based on how many emails you need to send each month.
Plans and Pricing
Email Campaigns is available on all Squarespace sites. The free features include:
- Building mailing lists
- Creating draft campaigns
- Sending up to three trial campaigns
For more emails and features, you'll need a paid Email Campaigns plan. Your plan sets the monthly limit on how many emails you can send and which features you can access. Check Squarespace's pricing page for current costs.
Switching from Another Email Service
Moving to Squarespace Email Campaigns is straightforward:
- Create a draft campaign in Squarespace
- Export your contacts from your current service
- Import those contacts into a Squarespace mailing list
- Start sending emails to your imported list
This keeps your email marketing in the same place as your website, so your branding stays consistent without juggling different tools.
Campaigns vs Sends
Understanding these terms helps you plan better:
- Campaigns: Individual emails you create and send out
- Sends: The total number of email addresses that receive each campaign
For example, if you send one campaign to 500 people, that's one campaign but 500 sends. Your plan limits are based on sends, not campaigns.
Emoji Support and Custom Code
You can use emojis in your emails, including subject lines. But emojis look different across devices and email providers, so always test before sending to your full list.
Squarespace doesn't support custom code in Email Campaigns. This keeps things simple but limits customization options.
Quick Tip: Always preview your emails in Squarespace before sending. Check how emojis and formatting look across different devices to make sure your message comes across properly.
FAQs
What plan do I need for Email Campaigns?
Email Campaigns is available on all Squarespace sites. Some features are free, others require a paid plan.
Can I import contacts from another email service?
Yes. Export contacts from your old service and import them into Squarespace.
What are the limits on campaigns and sends?
Your plan sets monthly send limits. You can create unlimited campaigns, but sends count every email address reached.
Can site contributors use Email Campaigns?
Yes, if they have Administrator or Email Campaign editor permissions.
Do emojis work?
Yes, but they display differently across devices and email providers.
Can I add custom code?
No, custom code isn't supported in Squarespace Email Campaigns.
Jargon Buster
- Squarespace Email Campaigns: Tool for sending branded emails from your Squarespace site
- Billing Plan: Subscription that sets email send limits and available features
- Campaigns: Individual marketing emails you send
- Sends: Total number of email addresses receiving each campaign
- Emojis: Small symbols used in digital communication
- Custom Code: User-added code for specific functionality or design changes
Final Thoughts
Squarespace Email Campaigns keeps your email marketing in the same place as your website. This makes branding consistent and management simpler. Understanding how campaigns and sends work, plus the platform's capabilities and limits, helps you get better results from your email marketing without needing separate tools.