Table of Contents
- Getting Your Squarespace Store Ready for Sales
- Setting Up Your Products
- Basic Preparation
- Making Your Products Easy to Find
- Using Store Pages and Product Blocks
- Getting the Shopping Cart Right
- Cart Management
- Making Checkout Secure and Simple
- Payment and Security
- Common Questions
- Quick Reference
- The Bottom Line
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Last Edited Time
Jun 25, 2025 09:47 PM
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Squarespace
ecommerce
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AI summary
Ensure products are listed and payment processors are connected, make products easy to find with store pages and blocks, simplify checkout with secure payment options, and always run test orders to catch issues before customers do. Regularly review your store from a customer's perspective to enhance the shopping experience.
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Getting Your Squarespace Store Ready for Sales
Setting Up Your Products
Basic Preparation
Before anyone can buy anything, you need products listed and a payment processor connected. Without both of these, customers hit a dead end at checkout. Connect Stripe (which comes built-in) or add PayPal as your payment processor first, then start adding your products.
Making Your Products Easy to Find
Using Store Pages and Product Blocks
Your main store page displays up to 200 products at once. If you have more products, Squarespace automatically adds pagination buttons so customers can browse through pages. This works fine for most stores.
Want to show products elsewhere on your site? Use product blocks. Drop these on any page to display specific products or collections. This works well for featuring bestsellers on your homepage or showing related products on blog posts.
You can also use summary blocks to pull in products automatically based on categories or tags, though these are less flexible than product blocks.
Getting the Shopping Cart Right
Cart Management
Customers can add up to 500 products to their cart. But if you're using carrier-calculated shipping (like real-time rates from Royal Mail or DPD), this drops to 150 items because of how the shipping calculations work.
Turn on cart notifications so customers get a visual confirmation when they add something. Also enable express checkout options like Apple Pay and Google Pay - many customers prefer these over filling out forms.
Making Checkout Secure and Simple
Payment and Security
All Squarespace stores come with SSL encryption, so transactions are secure by default. But security isn't just about encryption - it's also about offering payment methods customers trust.
Beyond credit cards, add PayPal and enable express payment options. Apple Pay and Google Pay let customers checkout with a single tap on mobile devices.
For European customers, Strong Customer Authentication (SCA) adds an extra verification step to card payments. This happens automatically - you don't need to set anything up, but customers might need to verify payments through their bank app.
Always run test orders. Buy something small from your own store using different payment methods. This catches problems before real customers hit them.
Pixelhaze Tip: Turn on product zoom and quick view in your store settings. Customers can see product details without leaving the main store page, which keeps them browsing longer.
Common Questions
Can I add more than 200 products to my Squarespace store?
Yes, you can add thousands of products. The 200-product limit is just for how many show on each page. Squarespace adds "Next" and "Previous" buttons automatically when you have more products.
What is Strong Customer Authentication (SCA) in Squarespace?
SCA adds extra security for card payments from European customers. They might need to verify the payment through their banking app or receive a text code. This happens automatically - you don't need to set anything up.
How many items can customers add to their shopping cart?
500 items normally, but this drops to 150 if you're using carrier-calculated shipping. Most customers never hit these limits.
Quick Reference
Product Blocks - Add these to any page to show specific products wherever you want them.
SSL - Security technology that encrypts data between your website and customers' browsers. Comes free with all Squarespace stores.
Custom Code - Additional code you can add to extend your store's functionality beyond what Squarespace offers by default.
The Bottom Line
Focus on three things: make products easy to find, keep checkout simple, and test everything yourself. Most Squarespace stores work well out of the box, but these tweaks make the difference between browsers and buyers.
Run through your own store once a month as if you're a customer. If something feels clunky to you, it definitely feels clunky to people trying to give you money.