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Last Edited Time
Jun 25, 2025 09:35 PM
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Squarespace
email marketing
content management
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AI summary
Build effective email campaigns in Squarespace by using customizable content sections like text, images, and buttons. Organize content with spacers and lines, showcase products, and include discounts while ensuring brand consistency with global fonts. Always preview and test emails before sending.
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How to Add and Style Content in Squarespace Email Campaigns
Learn how to build effective email campaigns using Squarespace's content sections and styling options.
Tags: Squarespace, email marketing, email design, content management, email campaigns
Quick Summary
- Use different content sections (text, images, buttons) to build engaging email campaigns
- Format text with the toolbar and apply global fonts for brand consistency
- Add single buttons per section or create multiple button sections as needed
- Use spacer and line sections to organise and separate content visually
- Include product details and blog post previews directly in your emails
- Set discount expiration dates carefully, especially for automated campaigns
Content Sections Explained
Squarespace email campaigns work with flexible content sections that you can mix and match. Here's how to add and customise each type:
Text Sections
- Click the text area to add your message
- Use the formatting toolbar to style text and add links
- Adjust letter spacing and other styling options in the side panel
Images
- Upload up to four images per section
- Edit images directly in the campaign to control how they appear in emails
- Images help break up text and make emails more visually appealing
Buttons
- Add one button per section
- Enter the destination URL to make it functional
- Edit the button text directly in the preview
- Need multiple buttons? Add separate button sections
Spacers and Lines
Spacers create white space between sections for better readability:
- Adjust height and background colour in the side panel
- Essential for professional-looking email layouts
Lines add horizontal dividers:
- Customise style, thickness, and colour
- Useful for separating different topics or sections
Blog Content
Pull content from your blog to create previews for up to seven posts:
- Customise layout and choose which details to show (images, excerpts, etc.)
- Great for driving traffic back to your website
- Content updates automatically from your published posts
Product Sections
Showcase up to seven products directly in your email:
- Product details pull from your store
- Changes to products on your site need manual updates in existing campaigns
- Perfect for promotional emails and new product announcements
Discounts
Add discount sections to encourage quick action:
- Use existing discount codes or create new ones within the campaign
- Important: Set expiration dates carefully to avoid sending campaigns with expired codes
- This is especially crucial for automated email sequences
Quick tip: Always preview your campaign and test all links before sending. Send a test email to yourself or a colleague to catch any issues.
Common Questions
Can I embed videos in Squarespace email campaigns?
No, video embedding isn't supported. Use a GIF instead, or include a link to video content hosted elsewhere (like YouTube or Vimeo).
How do I show more than seven products?
Add multiple product sections to your campaign. Each section can display up to seven products.
Can I customise text styling?
Yes. Select your text and use the formatting toolbar to change fonts, colours, and spacing. Use global fonts to keep your branding consistent.
Can I have multiple buttons in one section?
No, each section supports only one button. Add multiple button sections if you need several buttons.
How do I link to specific pages or products?
Add the URL in the relevant content section. For products, you can link directly to individual product pages.
Key Terms
Campaigns: Targeted emails sent to specific audiences
Content Sections: Customisable blocks for text, images, or other content within your email
Spacer: Sections that create visual space between content blocks
Discounts: Special offers included in emails to incentive purchases
Global Fonts: Consistent font styles used across your website and email campaigns
Product Section: Specialised section for featuring e-commerce products directly in emails
Wrapping Up
You now know how to use Squarespace's content sections to build engaging email campaigns. The key is combining compelling content with smart design choices. Test different layouts, keep your branding consistent, and always preview before sending. Good email campaigns balance useful content with clear calls to action, so make sure every section serves a purpose for your readers.