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How to Add Limited Availability Labels in Squarespace (And Why They Work)

Learn how to set up limited availability labels in Squarespace to boost sales with urgency. Customizable and impactful for any product type.

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How to Add Limited Availability Labels in Squarespace (And Why They Work)
Last Edited Time
Jun 25, 2025 09:35 PM
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Squarespace
limited availability labels
urgency marketing
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Set up limited availability labels in Squarespace to create urgency and boost sales by indicating low stock levels. Customize messages, control visibility, and ensure genuine scarcity for maximum effectiveness.
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How to Add Limited Availability Labels in Squarespace (And Why They Work)

Quick Setup Guide

Limited availability labels tell customers when stock is running low. They're built into Squarespace and take about 5 minutes to set up properly.
Here's what you need to know:
  • They work for any product type - physical items, digital downloads, or services
  • You control when they appear - set your own stock thresholds
  • They're fully customisable - match your brand colours and fonts
  • Real impact on sales - the urgency factor genuinely works

Setting Up Limited Availability Labels

Step 1: Enable the Labels

  1. Go to your Squarespace dashboard
  1. Find the Product Status panel
  1. Select Limited Availability
  1. Toggle on Show Label
  1. Click Save

Step 2: Customise Your Message

In the Text dropdown, you'll see preset options like "Only 3 left!" or "Limited stock".
Want something different? Choose Custom and write your own. Keep it short and clear.

Step 3: Set Your Stock Threshold

The Display when dropdown controls when labels appear. You might show them when you have:
  • 5 items or fewer
  • 10 items or fewer
  • 20 items or fewer
Pick what makes sense for your business. If you normally sell 50 units a week, showing "limited stock" at 20 units creates genuine urgency.

Step 4: Choose Where Labels Appear

You have two options:
Collections & Blocks - Labels show up everywhere your products appear (category pages, homepage blocks, etc.)
Store pages only - Labels only appear on individual product pages
Most people choose Collections & Blocks for maximum visibility.

Styling Your Labels

Default labels often look a bit bland. Here's how to make them stand out:
  1. Go to Design → Site Styles
  1. Click Fonts → Miscellaneous to change the text style
  1. Click Colors → Section themes to adjust colours
  1. Look for Limited Availability Alert settings
  1. Save your changes
Pro tip: Make your labels match your "Add to Cart" buttons. Same colour family, similar font weight. This creates a visual connection between scarcity and action.

When Limited Availability Labels Actually Work

These labels aren't magic. They work best when:
  • Stock levels are genuinely low - Don't fake scarcity. Customers notice.
  • Products have real demand - If something isn't selling anyway, a label won't fix it.
  • You're consistent - Use them across all products or customers get confused.
They're particularly effective for:
  • Seasonal items
  • Handmade products
  • Limited edition releases
  • Popular items that sell out regularly

Common Mistakes to Avoid

Setting thresholds too high - Showing "limited stock" when you have 100 units looks silly.
Overusing urgent language - "ONLY 2 LEFT!!!" with multiple exclamation marks feels pushy.
Forgetting to update - If you restock but forget to adjust settings, labels might disappear when you want them.
Making labels too subtle - They should be noticeable without being obnoxious.

Quick Troubleshooting

Labels not showing? Check your stock levels are below your threshold and the toggle is definitely on.
Can't find the settings? Make sure you're in Commerce → Inventory → Product Status (the exact path varies slightly between Squarespace versions).
Labels look wrong on mobile? Preview on your phone and adjust font sizes if needed.

The Bottom Line

Limited availability labels work because they tap into something basic about how people make decisions. When something might not be available later, we're more likely to act now.
Set them up properly, keep them honest, and you'll likely see more people completing purchases instead of browsing and leaving.
The setup takes minutes. The impact on your conversion rate can last months.

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