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Jun 25, 2025 09:35 PM
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Squarespace
content management
user engagement
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AI summary
Integrate SMS links on your Squarespace site to enhance communication, especially for service-based businesses and restaurants. Add links in text blocks, navigation menus, buttons, and images, ensuring they are mobile-friendly and regularly updated.
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How to Add SMS Links in Squarespace
Adding SMS links to your Squarespace website gives visitors a quick way to text you directly from their phone. It's particularly useful for businesses that handle bookings, appointments, or customer enquiries via text message.
Quick summary: You can add SMS links to text blocks, buttons, navigation menus, and images. They only work on smartphones, and there's no limit to how many you can add to your site.
Where SMS Links Work Best
Before we get into the how-to, here's where SMS links make the most sense:
- Service-based businesses (salons, consultants, tradespeople)
- Restaurants for quick reservations or takeaway orders
- Event organisers for last-minute updates
- Small retailers for product availability checks
Adding SMS Links to Text Blocks
This is the most common way to add SMS functionality:
- Add or edit a text block where you want the link to appear
- Type your call-to-action text like "Text us for a quote" or "Send us a message"
- Highlight the text you want to turn into a link
- Click the link icon in the text editor toolbar
- Choose "Phone" from the dropdown menu
- Select "Text" as the phone action
- Enter your phone number including area code (add country code with + if you're targeting international visitors)
The text will now appear as a clickable link that opens the messaging app on smartphones.
Other Places to Add SMS Links
Navigation menus: Add a "Text Us" link directly in your main navigation for constant visibility.
Button blocks: Create eye-catching buttons with text like "Get a Quick Quote" that trigger SMS.
Image blocks: Turn any image into an SMS trigger by adding a link to the entire image.
Cover pages: If you're using a cover page, add SMS as one of your main action buttons.
Things to Keep in Mind
Phone numbers only: You can't pre-fill the message content in Squarespace SMS links. Visitors start with a blank text message.
Mobile only: SMS links don't work on desktop computers or tablets without cellular capability.
Keep numbers current: Double-check your phone number regularly. A wrong digit means missed opportunities.
Test it yourself: Always test SMS links on your own phone before going live.
Quick Definitions
SMS Link: A clickable link that opens the messaging app on a smartphone with your number pre-filled
Text Block: Squarespace's basic content block for adding and formatting text
Button Block: A dedicated block for creating styled buttons that link to pages, sites, or actions
Cover Page: A single-page layout option in Squarespace, often used as a landing page
Should You Use SMS Links?
SMS links work best when texting fits naturally into your customer journey. If people already text you for business, adding these links removes friction. If your audience primarily uses email or phone calls, don't force it just because you can.
There's no limit to how many SMS links you can add, but use them strategically. Too many "text us" prompts can look desperate rather than helpful.