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Jun 25, 2025 09:35 PM
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Squarespace
nonprofit website
donation management
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Design a nonprofit website using Squarespace by choosing a suitable template, clearly communicating your mission, setting up donation and volunteer sign-up features, showcasing your impact, and utilizing SEO and marketing tools to engage supporters and promote events.
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How to Build a Nonprofit Website with Squarespace
Learn how to design a compelling nonprofit website using Squarespace tools.
TL;DR: Key Points
- Pick a nonprofit template that shows your mission clearly
- Add donation blocks and volunteer forms to increase engagement
- Create dedicated pages for projects, partners, and events
- Use SEO and marketing features to reach more people online
Start with the Right Template
Your template choice shapes everything that follows. Squarespace has templates built specifically for nonprofits and community organisations. These designs naturally highlight your mission and make it easy for visitors to support your cause.
Head to the template library and filter by "Community & Nonprofits." Browse the options and pick one that feels right for your organisation. When you've found it, click "Start With" to begin building.
Make Your Mission Clear
Your mission is what sets you apart from every other nonprofit. Build a strong About page that tells your story, shows your impact, and explains your vision. Add videos and photo galleries to bring your work to life - people connect with stories they can see and feel.
Don't just tell people what you do. Show them why it matters.
Set Up Donations and Volunteer Sign-ups
Getting Donations:
Connect a payment processor and add a donation block to your site. This makes giving simple for supporters. Set suggested donation amounts and collect donor details so you can keep them updated on your work.
Finding Volunteers:
Create a Contact page with a form where people can sign up to help. You can connect this to Mailchimp or Google Drive to manage responses without hassle.
Show Your Impact
Build separate pages for your main projects and partnerships. Use Squarespace's content blocks to create clean layouts that are easy to navigate. If you run events, add an Events page with a calendar block so people can see what's coming up.
Think of each page as a mini case study. What did you do? What changed because of it? Why should someone care?
Get Found Online
Content and SEO:
Start a blog and update it regularly. Write about your projects, share success stories, and explain the issues you're tackling. Fresh content helps Google find your site and brings in new supporters.
Spread the Word:
Use Squarespace's built-in marketing tools and social media connections to reach more people. Regular updates keep your community engaged and help you find new supporters.
Quick Tip: Keep your design and messaging consistent across every page. When everything looks and sounds professional, people trust you with their money and time.
Common Questions
Can I accept donations through my Squarespace site?
Yes. Connect a payment processor and use Squarespace's donation blocks to create a simple giving experience.
How do I promote events on my site?
Add an Events page and use the calendar block to showcase upcoming activities. This keeps supporters informed and engaged.
Can I customise how my site looks?
Absolutely. Squarespace gives you plenty of options to adjust colours, fonts, and layouts to match your brand.
Quick Definitions
Payment Processor: A service that handles online payments securely (essential for accepting donations)
SEO: Search Engine Optimisation - techniques that help people find your website through Google
Template: A pre-made website design you can customise with your own content
Content Blocks: Building pieces you can arrange to create different page layouts
Wrapping Up
Squarespace gives you everything you need to build a nonprofit site that works. With the right template and some thoughtful content, you can create something that not only looks professional but actually helps your cause grow.
The key is starting simple and building from there. Pick your template, tell your story clearly, and make it easy for people to help. That's how you turn website visitors into real supporters.