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Jun 25, 2025 09:35 PM
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salon marketing
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Create a stylish salon website using Squarespace by choosing a local business template, clearly listing services and prices, integrating online booking with Acuity Scheduling, and optimizing for local SEO. Personalize with a custom domain and engaging photos to attract clients.
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How to Build a Salon Website with Squarespace
Craft a stylish and functional salon website using Squarespace.
Tags: Squarespace, Website Design, Salon Marketing, Online Booking, SEO, Business Promotion
TL;DR: Key Points
• Start with a salon-specific template from the Local Business category
• Clearly list services, prices, and what makes you different
• Integrate Acuity Scheduling for easy client bookings
• Use marketing tools to promote your business on social media
• Optimise your site for search engines with SEO best practices
• Personalise with your custom domain and favicon
Choosing the Right Template
Squarespace's Local Business category has templates built specifically for services like salons. Here's how to find one that works for you:
- Go to the Template Store on Squarespace
- Select 'Local Business' to filter suitable templates
- Use 'Preview' to see how templates look, or 'Start With' to begin building with that template
Don't overthink this part. Most templates can be customised heavily, so focus on finding a layout that roughly matches how you want to organise your content.
Displaying Your Services
Your services page is where potential clients decide whether to book with you or look elsewhere:
- Use layout pages to detail services with their pricing
- Add descriptions that explain what makes your services different from other salons
- Include treatment times so clients know what to expect
Be specific. Instead of just "Cut and Blow Dry", try "Precision Cut and Professional Blow Dry (includes consultation and styling advice)".
Introducing Your Team
People book with salons because they trust the stylists. Make that connection early:
- Create an auto-layout page with team member profiles
- Include names, photos, and short bios for each team member
- Mention specialities or qualifications where relevant
Good photos matter here. Professional headshots work well, but candid shots of stylists at work can be even better.
Marketing and Social Media Integration
Squarespace's Marketing Kit lets you create content for Instagram, Facebook, and TikTok without starting from scratch each time. You can pull images and text from your website to create social posts quickly.
Set this up early. Consistent social media presence helps with both bookings and local SEO.
Setting Up Online Booking
Most clients expect to book online now. Acuity Scheduling integrates directly with Squarespace and handles the basics well:
- Clients can see available slots and book themselves
- Automatic confirmation emails reduce no-shows
- You can set different booking rules for different services
If you prefer phone bookings, make your contact details prominent on every page. Don't make people hunt for your phone number.
SEO Optimisation
Local SEO is crucial for salons. Most of your clients will find you through Google searches:
- Keep your contact page updated with accurate address and phone details
- Register with Google My Business and verify your site with Google Search Console
- Use location-based keywords naturally throughout your content
- Add your business to local directories
Your Google My Business listing often appears before your website in search results, so keep it updated with photos, opening hours, and services.
Customising Your Domain and Favicon
Two final touches that make your site look professional:
- Register a custom domain (youralonname.co.uk works better than yoursalonname.squarespace.com)
- Upload a custom favicon that appears in browser tabs and bookmarks
Your favicon should be simple and recognisable even at tiny sizes. Your logo might work, or just your initials on a coloured background.
Pixelhaze Tip: Use clear, engaging photos of your salon and team to show the atmosphere clients can expect. Avoid stock photos. Real photos of your actual space and work build trust better than perfect generic images.
FAQs
Q: Can I customise the design of my salon site on Squarespace?
A: Yes, Squarespace's Local Business templates are built for customisation. You can change colours, fonts, layouts, and add your own content and images.
Q: Is it easy to integrate online booking on a Squarespace salon site?
A: Yes, Acuity Scheduling integrates directly with Squarespace. The setup takes about 30 minutes and handles most booking scenarios well.
Q: How can I optimise my salon site for search engines on Squarespace?
A: Focus on local SEO. Register with Google My Business, use location-based keywords, keep your contact details accurate, and create content about your services and area.
Jargon Buster
- Template Store: Squarespace's collection of pre-designed website templates
- SEO Best Practices: Techniques to help your website appear higher in Google search results
- Domain: Your website's address on the internet (like yoursalon.co.uk)
- Favicon: The small icon that appears in browser tabs next to your site name
- Acuity Scheduling: Booking software that integrates with Squarespace for appointment management
Wrap-up
Building a salon website on Squarespace doesn't need to be complicated. Pick a template from the Local Business category, add your services and team information, set up online booking, and make sure your contact details are accurate for local SEO. Focus on showing potential clients what makes your salon worth visiting, and the bookings will follow.