Table of Contents
- How to Build Your Squarespace Mailing List
- Use Squarespace's Built-in Subscription Tools
- Newsletter Block
- Promotional Pop-ups
- Checkout Integration
- Acuity Scheduling and Point of Sale
- Cover Pages
- Connect Everything to Email Campaigns
- Track What's Working
- Test Different Approaches
- Common Questions
- Quick Definitions
- The Bottom Line
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Last Edited Time
Jun 25, 2025 09:35 PM
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AI summary
Utilize Squarespace's subscription tools like newsletter blocks, pop-ups, and checkout integration to grow your mailing list. Connect all forms to a single mailing list, track performance metrics, and test various approaches to find what works best. Offer valuable content to encourage sign-ups. Start small and expand as you see success.
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How to Build Your Squarespace Mailing List
Use Squarespace's Built-in Subscription Tools
Newsletter Block
- You can add a subscription form anywhere on your site. Pop one in your footer, sidebar, or at the end of blog posts. If you have member-only content, add a newsletter block there too so members can easily subscribe.
Promotional Pop-ups
- Set up a pop-up that appears when someone visits your site. Yes, some people find them annoying, but they work. Time them well (maybe after 30 seconds) and make the offer worth it.
Checkout Integration
- Add a subscription checkbox during checkout. People are already engaged with your brand at this point, so they're more likely to say yes.
Acuity Scheduling and Point of Sale
- If you use Acuity for bookings or the Squarespace POS app, you can connect these to your mailing list. Clients can subscribe when they book appointments or make purchases.
Cover Pages
- Create a simple landing page focused entirely on getting subscriptions. You can hide the main navigation and footer to keep visitors focused on signing up.
Connect Everything to Email Campaigns
Here's something important: each form can only connect to one mailing list, but you can connect multiple forms to the same list. This keeps things simple and means all your subscribers end up in one place.
Go to Marketing > Email Campaigns, create your mailing list, then connect all your forms to it. This way, whether someone subscribes through your footer form or a pop-up, they all go to the same place.
Track What's Working
Once you start sending emails, pay attention to the analytics. Look at:
- Delivery rates (are your emails reaching people?)
- Open rates (are people reading your subject lines?)
- Click-through rates (are people actually clicking your links?)
These numbers tell you what's working and what isn't. If your open rates are low, try different subject lines. If click-through rates are poor, look at your email content.
Test Different Approaches
Don't just set up one form and hope for the best. Try different locations, different messaging, and different designs. What works for one site might not work for another.
The checkout subscription option often performs well because people are already engaged. Footer forms are less intrusive but might get fewer sign-ups. Pop-ups can be effective but use them carefully.
Common Questions
Can I customise how the forms look?
Basic customisation is available through your site styles, but options are limited. For more control, you'll need custom CSS or a third-party solution.
How do I see how my emails are performing?
Go to Marketing > Email Campaigns and click on any sent campaign. You'll see delivery rates, opens, clicks, and unsubscribes.
Can multiple forms feed into one mailing list?
Yes, and this is usually the best approach. Connect all your forms to the same list to keep everything organised.
Quick Definitions
Newsletter Block: A content block you can add anywhere on your site that shows a subscription form.
Email Campaigns: Squarespace's built-in email marketing tool for creating and sending newsletters.
Acuity Scheduling: A booking system that integrates with Squarespace, letting clients subscribe when they book.
Point of Sale: Squarespace's mobile app for taking payments, which can also capture email subscribers.
Cover Pages: Simple, single-page sites perfect for focused campaigns or landing pages.
The Bottom Line
Growing your mailing list takes time, but Squarespace gives you the tools to do it properly. Use multiple subscription methods, connect everything to one list, and pay attention to what works. Most importantly, make sure you're offering something valuable in return for people's email addresses. Nobody wants another newsletter – they want useful information, exclusive offers, or early access to new products.
Start with one or two methods, get them working well, then add more. It's better to have a smaller list of engaged subscribers than a large list of people who never open your emails.