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Jun 25, 2025 09:35 PM
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Squarespace
domain management
SEO Best Practices
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To change your Squarespace domain smoothly, choose from registering a new domain, transferring an existing one, or connecting an owned domain. Set the new domain as primary for automatic redirects, update all references, and consider keeping the old domain for a year to maintain SEO and visitor access.
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How to Change Your Squarespace Domain Smoothly
Changing your Squarespace domain doesn't have to be stressful. Here's exactly how to make the switch whilst keeping your visitors happy and your SEO intact.
Your Three Domain Options
You've got three ways to change your domain in Squarespace:
- Register a new domain through Squarespace
- Transfer your existing domain from another registrar
- Connect a domain you already own elsewhere
Once you've sorted your new domain, set it as your site's primary domain straight away. This triggers automatic redirects from your old URL to the new one, so returning visitors won't hit a dead end.
Protecting Your Search Rankings
A domain change can mess with your search rankings if you're not careful. Here's how to keep Google and Bing in the loop:
For Google:
- Add your new domain to Google Search Console
- Verify ownership
- Use Google's Change of Address tool to tell them about your move
- Submit a new sitemap for your domain
For Bing:
- Add your new domain to Bing Webmaster Tools
- Follow their domain change process
This reindexing process helps search engines understand that your content has moved, not disappeared.
Update Everything Else
Your domain change isn't complete until you've updated every place your old domain appears:
- Social media profiles and bios
- Email signatures
- Business cards and printed materials
- Google Analytics and other tracking tools
- Third-party services and integrations
- Directory listings
Yes, your old domain will redirect visitors automatically. But updating these references keeps your brand consistent and professional.
What to Do With Your Old Domain
You've got two choices here:
Keep it (recommended): Hold onto your old domain for at least 12 months. This gives people time to find your new address and helps with SEO during the transition.
Let it go: You can disconnect or let your old domain expire immediately. But be warned - any links pointing to your old domain will break, and visitors might get confused.
Most people benefit from keeping the old domain for a year. It's worth the small annual cost for peace of mind.
The Bottom Line
A domain change in Squarespace is straightforward when you follow these steps in order. The key is being thorough - don't rush the process and forget to update something important.
Take your time with the search engine reindexing and updating your various online profiles. Your visitors and your SEO rankings will thank you for it.