Table of Contents
- How to Design an Engaging Squarespace Homepage
- Start with a Clear Purpose
- Create a Welcome Page That Actually Works
- Use Page Sections to Build Interest
- Put Your Best Content First
- For Online Shops: Lead with Products
- For Content Sites: Show Your Work
- Keep Navigation Simple
- Track What Actually Works
- Common Questions
- Key Terms
- The Bottom Line
.png?table=block&id=219105a2-9d95-813f-8429-e19966d13bb0&cache=v2)
Last Edited Time
Jun 25, 2025 09:35 PM
Do not index
Do not index
Suggested Tag
Squarespace
website design
user experience enhancement
Tags Synced
Tags Synced
AI summary
Create an engaging homepage by defining its purpose, using clear headlines, varied content sections, and simple navigation. Prioritize key content, track visitor behavior with analytics, and make iterative improvements based on data. Your homepage should clearly convey your offerings and guide visitors to take action.
Last edited by
Platform
Category
Topic
How to Design an Engaging Squarespace Homepage
Your homepage is often the first thing visitors see when they land on your website. Whether they arrive through a search engine, social media link, or by clicking your logo, this page shapes their entire impression of your business.
Here's how to make it count.
Start with a Clear Purpose
Before you start adding content, decide what you want your homepage to achieve. Are you trying to sell products immediately? Build trust? Showcase your portfolio? Your answer will determine everything else.
Create a Welcome Page That Actually Works
A Welcome page introduces visitors to who you are and what you do. But don't just dump your entire story on them.
Keep it focused:
- One clear headline that explains what you offer
- A brief explanation of how you help people
- Visual elements that support your message
- Clear next steps for visitors
For example, a ceramics studio might show their best pieces, explain their process in two sentences, and include a prominent "Shop Now" button.
Use Page Sections to Build Interest
Page sections let you mix different types of content on one page. This keeps things visually interesting and gives visitors multiple ways to engage.
Try alternating between:
- Image galleries with brief descriptions
- Text blocks with strong headlines
- Video or audio content
- Call-to-action buttons
The key is variety without chaos. Each section should flow naturally into the next.
Put Your Best Content First
For Online Shops: Lead with Products
If you're selling products, consider making your store page your homepage. Visitors can browse and buy immediately without extra clicks.
To make this work:
- Use clear product categories
- Add custom sections above or below your products
- Include filtering options to help people find what they want
- Make sure your best-sellers are visible immediately
For Content Sites: Show Your Work
If you're a blogger, photographer, or consultant, set your main content page as your homepage. This puts your expertise front and centre.
This works well for:
- Portfolio sites
- Consulting businesses
- Content creators
- Service providers
Keep Navigation Simple
You can hide pages from your main menu by moving them to the "Not linked" section in your navigation settings. This keeps your menu clean while still allowing direct access to specific pages when needed.
This is particularly useful for:
- Store pages when you want a clean menu
- Thank you pages
- Policy pages
- Archive content
Track What Actually Works
Use Squarespace's built-in analytics to see how changes affect visitor behaviour. Pay attention to:
- How long people stay on your homepage
- Which sections get the most clicks
- Where people go next
- When people leave your site
Small changes can make a big difference. Moving a button, changing a headline, or rearranging sections might improve your results significantly.
Tip: Make one change at a time and give it at least a week before making another adjustment. This way you'll know what actually made the difference.
Common Questions
Can I hide my store page from the navigation menu?
Yes, move it to the "Not linked" section in your navigation settings. It will disappear from your main menu but remain accessible through direct links.
Should I always create a separate Welcome page?
Not necessarily. If your main content or store page does a good job introducing your business, you might not need one. Test both approaches and see what works better for your visitors.
How long should I wait before changing my homepage again?
Give any changes at least two weeks to show results in your analytics. Changing things too quickly makes it impossible to know what's working.
Key Terms
Homepage - The main landing page of your website, often the first page visitors see
Page Sections - Customisable content blocks that let you arrange different types of content (text, images, videos) within a single page
Not Linked Section - A navigation area where you can store pages that won't appear in your main menu but remain accessible through direct links
Analytics - Data about how visitors use your website, including which pages they visit and how long they stay
The Bottom Line
Your homepage should make it immediately clear what you offer and help visitors take the next step. Focus on clarity over cleverness, and use your analytics to guide improvements rather than guessing what might work.
Remember, your homepage isn't set in stone. As your business grows and changes, your homepage should evolve too. Regular small improvements based on real visitor data will serve you much better than occasional major overhauls.