Table of Contents
- How to Publish Your Podcast Episode on Squarespace
- Step-by-Step Process for Podcast Posting
- Step 1: Create a Blog Post
- Step 2: Insert an Audio Block
- Step 3: Add Necessary Metadata for Apple Podcasts
- Step 4: Set Up Tracking (Optional)
- Step 5: Publishing Your Podcast Episode
- Pixelhaze Tip
- FAQs
- Jargon Buster
- Wrap-up
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Jun 25, 2025 09:35 PM
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AI summary
To publish a podcast episode on Squarespace, create a blog post, insert a single audio block, add Apple Podcasts metadata, and set up optional tracking. Ensure consistent metadata for better organization and visibility, as episodes typically appear on Apple Podcasts within 24 hours.
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How to Publish Your Podcast Episode on Squarespace
Learn how to post your podcast episode on Squarespace effectively.
TL;DR: Key Points
- Add a new blog post with a single audio block to host a podcast episode
- Embed Apple Podcasts metadata in the audio block for better visibility
- Use only .mp3 or .m4a files with a size limit of 160 MB in the audio block
- External file hosting is available for files exceeding the size limit
- Scheduled posting and tracking with third-party analytics are supported
- Apple usually updates podcast listings every 24 hours
Step-by-Step Process for Podcast Posting
Step 1: Create a Blog Post
Start by going to your podcast blog page within Squarespace. Click the '+' icon in the Blog panel to begin creating a new post. This is where you'll house your podcast episode.
Step 2: Insert an Audio Block
Inside the post editor, find an insertion point and choose 'Audio' from the dropdown menu. You can upload your audio file directly or drag and drop it into the uploader. Once the upload is complete, you can modify the episode title and the host's name as needed.
Step 3: Add Necessary Metadata for Apple Podcasts
Click on the 'Podcasting' tab within the audio block editor to fill out essential metadata tags. These include the episode title, subtitle, detailed summary, and formatted episode note. Setting the episode type and number, along with season details, are important for Apple Podcasts' organisation.
Step 4: Set Up Tracking (Optional)
For detailed analysis of your podcast's reach and listener engagement, add a tracking URL in the Podcasting tab's analytics section. If unsure about the tracking URL, consult your third-party analytics provider.
Step 5: Publishing Your Podcast Episode
Complete your post setup by applying all settings. You can add more content blocks, but remember, only the first audio block shows up in Apple Podcasts. Finally, publish immediately or schedule the post for a later release.
Pixelhaze Tip
To keep your episodes organised and searchable, always maintain consistent metadata. It enhances user experience and supports podcast platforms in efficiently indexing your content.
FAQs
Can I include several audio blocks in my Squarespace post for different segments of my podcast?
No, you should only use one audio block per post. Including more may result in only the first block being visible on Apple Podcasts.
How soon will my uploaded podcast episode be available on Apple Podcasts?
New episodes typically appear on Apple Podcasts within about 24 hours, as the service updates its listings once daily.
Is it possible to track how many people listen to my podcast directly from Squarespace?
While Squarespace itself doesn't track episode analytics, you can insert a tracking URL provided by a third-party analytics service in the Podcasting tab to monitor this data.
Jargon Buster
- RSS Feed: A digital feed that allows users to access updates to online content in a standardised format
- MIME Type: This refers to the format of your file, telling browsers and services what type of file to expect
- Metadata Tags: Tags that provide information about other data, helping to categorise and organise content effectively
- Episode Note: This is a detailed description for an episode that is particularly formatted to meet the standards of Apple Podcasts
- Apple Podcasts: Formerly known as iTunes Podcasts, this is the app where listeners can subscribe to and manage their podcast feeds
Wrap-up
Posting your podcast on Squarespace streamlines the process with intuitive tools and settings. It also works smoothly with platforms like Apple Podcasts through quality metadata and efficient content management features. Following these steps will ensure your podcast episodes are both well-presented and reachable to your audience.