How to Sell Workshops on Squarespace

Learn to set up and sell your workshops directly through Squarespace.

How to Sell Workshops on Squarespace
Last Edited Time
Jun 25, 2025 09:39 PM
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Set up and sell workshops on Squarespace by listing them as service products, configuring pricing and capacity, creating variants for different options, and promoting through events pages. Use Acuity for scheduling and consider third-party tools for advanced attendee management.
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How to Sell Workshops on Squarespace

Learn to set up and sell your workshops directly through Squarespace.
Tags: Squarespace, eCommerce, workshops, online selling, service products, Acuity scheduling

TL;DR: Key Points

  • Set up workshops as service products (no shipping needed)
  • Use Squarespace's Commerce tools for pricing and inventory
  • Create variants for different times or instructors
  • Promote workshops with Acuity and custom events pages
  • Add product blocks to events pages for direct purchasing

Getting Started with Workshop Sales

The best way to sell workshops on Squarespace is to treat them as service products. This keeps things simple because there's no physical shipping involved.

Step 1: Add Your Workshop

List your workshop as a service product:
  1. Go to the Pages panel
  1. Pick an existing store page or create a new one
  1. Click the "+" icon and select 'Service'
  1. Fill in your Product Name, Description, and add Images
Quick tip: If you're running multiple sessions of the same workshop, include the date in the product title. It saves confusion later.

Step 2: Set Price and Capacity

Configure your workshop pricing and attendance limits:
  1. In the product editor, find the Inventory section
  1. Set your price
  1. Turn on 'Unlimited stock' if there's no participant limit, or set the maximum number of attendees

Step 3: Create Variants for Different Options

If you're offering the workshop at different times or with different instructors, variants are your friend:
  1. In the Inventory section, click "Add" next to variants
  1. Choose 'Custom' from the dropdown
  1. Create an option name like 'Time' or 'Session'
  1. Add details for each variant (different times, instructors, or workshop levels)

Step 4: Publish Your Workshop

When everything looks good:
  1. Click 'Save & Publish'
  1. You can schedule the workshop to go live at a future date if needed

Step 5: Create an Events Page

An events page helps visitors see all your workshops in one place:
  1. In the Pages panel, select an existing events page or create a new one
  1. Add each workshop with title, time, and date
  1. Drop a product block into the event description to link directly to the purchase page
Pixelhaze Tip: Consider moving your store page to the 'Not linked' section if you want people to find workshops through your events page instead of browsing products.

Common Questions

Can I run recurring workshops? Yes, set up different dates as separate variants in your product setup.
How much can I customise workshop pages? Squarespace offers basic customisation, but the options are fairly limited compared to other page types.
Can I track attendees and manage payments easily? Squarespace's built-in tools for attendee tracking and advanced payment features are basic. You might need a third-party solution for detailed management.

Quick Definitions

Service Products: Products that don't need physical shipping (perfect for workshops, consultations, or digital services)
Variants: Different options customers can choose for the same product (like different workshop times or instructors)
Acuity: Squarespace's integrated scheduling tool that works well for promoting workshops and managing bookings

Wrapping Up

Selling workshops on Squarespace doesn't have to be complicated. The service product approach keeps things straightforward, and combining it with an events page gives you a professional setup that's easy for customers to understand.
The main limitation is Squarespace's basic attendee management tools. If you need detailed participant tracking or complex payment handling, you'll likely need to integrate with external tools. But for most workshop sellers, this setup covers the essentials nicely.

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