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Last Edited Time
Jun 25, 2025 09:39 PM
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abandoned checkout emails
squarespace
email automation
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AI summary
Set up abandoned checkout emails in Squarespace to recover lost sales by customizing automated reminders sent 24 hours after cart abandonment. Available on various plans, track performance through analytics and allow customers to unsubscribe anytime.
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How to Set Up Abandoned Checkout Emails in Squarespace
Learn how to set up and optimise abandoned checkout emails in Squarespace.
TL;DR: Key Points
- Squarespace sends automated emails 24 hours after cart abandonment
- You can customise email content, subject lines, and design to match your brand
- The feature is available on Basic, Core, Plus, Advanced, and Commerce Advanced plans
- Track performance through Squarespace's built-in analytics
- Customers can unsubscribe at any time
- Turn the feature on or off through the automations dashboard
What is Abandoned Checkout Recovery?
Abandoned checkout recovery helps you reconnect with customers who've added items to their cart but left without buying. Squarespace automatically sends a reminder email 24 hours after someone abandons their cart, giving you a second chance to complete the sale.
How to Set Up Abandoned Checkout Emails
- Go to your automations dashboard in Squarespace
- Find 'Recover abandoned carts' and click 'Action'
- Click 'Edit Email' to customise your template
- Change content by clicking existing elements, or add new ones with the '+' button
- Update the subject line and preview text using the 'Email' option in the sidebar
- Send yourself a test email by clicking 'Send Test' to see how it looks
Turning On Your Email Automation
Once you're happy with your email:
- Click 'Back' to return to the 'Recover abandoned carts' screen
- Click 'Activate' to turn on the feature
- You can also activate it from the main automations dashboard by clicking '...' then 'Activate'
Checking How Well It's Working
The abandoned cart analytics section shows you how many people are abandoning carts and whether your recovery emails are working. You'll see a funnel diagram that shows the typical path from abandoned cart to completed purchase.
Pixelhaze Tip: Make sure your 'Complete Your Order' button takes customers straight to a clean, simple cart review page. The fewer clicks and distractions, the better your chances of getting the sale.
FAQs
How do I customise the abandoned checkout recovery email in Squarespace?
Go to your automations dashboard, select 'Recover abandoned carts', then 'Edit Email' to change the content and design.
Can customers opt out of receiving abandoned checkout emails?
Yes, every email includes an 'Unsubscribe' link at the bottom.
Which Squarespace plans include abandoned checkout recovery?
It's available on Basic, Core, Plus, Advanced, and Commerce Advanced plans.
Can I track how well my abandoned checkout emails are performing?
Yes, check the abandoned cart analytics section for success rates and trends.
What happens if someone completes their purchase before the email goes out?
Squarespace won't send the email if they complete the purchase in the same browser within 24 hours.
How do I turn off abandoned checkout emails?
In the automations dashboard, click the '...' next to 'Recover abandoned carts' and select 'Pause'.
Jargon Buster
- Abandoned Checkout Recovery: Automated reminder emails sent to customers who didn't complete their purchase
- Automations Dashboard: The control panel in Squarespace where you set up and manage automated emails
- Analytics: Reports showing how well your abandoned cart emails are performing
Final Thoughts
Setting up abandoned checkout recovery emails can seriously boost your conversion rates. The setup is straightforward, and you can customise everything to match your brand. Don't forget to check your analytics regularly to see what's working and what isn't. Small tweaks to your email content or timing can make a big difference to your results.