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Jun 25, 2025 09:35 PM
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domain forwarding
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Learn how to set up domain forwarding in Squarespace to redirect visitors from one domain to another, including steps for forwarding main domains, subdomains, and specific pages, as well as tips on path forwarding and common questions regarding redirects.
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How to Set Up Domain Forwarding in Squarespace
Set up domain redirects in Squarespace to send visitors from one domain to another website or page.
What is Domain Forwarding?
Domain forwarding redirects visitors from your Squarespace domain to another URL. This might be another website entirely or a specific page on a different site. It's particularly useful when you're consolidating multiple websites or pointing visitors to a non-Squarespace site.
Setting Up Domain Forwarding
The setup process changes slightly depending on whether you're forwarding to a root domain, subdomain, or specific page.
Forwarding Your Main Domain
- Open your Squarespace dashboard and go to Settings > Domains
- Click on the domain you want to forward
- Scroll down to "Domain Forwarding Rules" and click "Add Rule"
- Enter your Squarespace password or complete 2FA authentication
- For root domain forwarding, enter "@" in the Subdomain field. Add "www" as a separate rule if you want to include it
- Enter the complete destination URL in "Enter website URL"
- Under Advanced settings, choose between:
- Temporary Redirect (302) - for short-term redirects
- Permanent Redirect (301) - for permanent moves (better for SEO)
- Keep SSL enabled to secure the redirect
- Choose your path forwarding preference (explained below)
- Save your settings
Forwarding a Subdomain
Perfect for directing subdomains like blog.yoursite.com or shop.yoursite.com to different destinations:
- Go to Settings > Domains in your dashboard
- Select your domain and find "Domain Forwarding Rules"
- Click "Add Rule" and authenticate
- In the Subdomain field, enter your subdomain name (like "blog" or "store")
- Add the target URL where visitors should land
- Set your redirect type and SSL preferences
- Configure path forwarding if needed
- Save the rule
Forwarding to a Specific Page
Follow the same steps as forwarding your main domain, but include the full page URL (including the specific page path) in step 6.
Quick tip: Always double-check your URLs before saving. A simple typo can send visitors to a broken link or the wrong destination.
Understanding Path Forwarding
Path forwarding is handy when you want to redirect not just your main domain, but also preserve the page structure.
With path forwarding enabled:
- oldsite.com/about redirects to newsite.com/about
- oldsite.com/contact redirects to newsite.com/contact
Without path forwarding, all pages redirect to your specified destination URL.
Common Questions
Can I forward one domain to multiple destinations?
No, each domain can only forward to one destination. You'll need separate forwarding rules for different subdomains if you want multiple destinations.
How long before the forwarding works?
Domain changes can take up to 48 hours to update across the internet. Most changes happen within a few hours, but allow the full 48 hours before troubleshooting.
What if the forwarding doesn't work?
Squarespace shows standard error messages if forwarding fails. You can't customise these messages.
Key Terms Explained
Root Domain: Your main website address (yoursite.com)
Subdomain: A section of your main domain (blog.yoursite.com or shop.yoursite.com)
301 vs 302 Redirects:
- 301 = permanent redirect (tells search engines the move is permanent)
- 302 = temporary redirect (suggests the original will return)
DNS Propagation: The time it takes for domain changes to update across internet servers worldwide
Wrapping Up
Domain forwarding in Squarespace is straightforward once you know where to find the settings. Always verify your URLs are correct before saving, and remember that changes can take up to 48 hours to fully take effect. Whether you're consolidating sites, rebranding, or directing traffic to a new platform, these forwarding rules will help you guide visitors exactly where they need to go.