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Jun 25, 2025 09:37 PM
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Email Marketing Integration
Squarespace Email Campaigns
email automation
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AI summary
Learn to effectively set up email campaigns in Squarespace by exploring the dashboard, building segmented mailing lists, designing customizable templates, configuring sender details, and utilizing automation for engagement. Follow best practices to enhance reach and track campaign success with analytics.
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How to Set Up Email Campaigns in Squarespace
TL;DR: Key Points
- Access and explore the Squarespace Email Campaigns dashboard
- Build and manage multiple segmented mailing lists
- Design customisable, responsive email templates
- Set up essential sender details to enhance deliverability
- Use automation to personalise subscriber engagement
- Review best practices to maximise your campaign's reach
Getting Started with Email Campaigns
Head to the Email Campaigns dashboard in your Squarespace site. Take a moment to explore the interface and make use of the free trial to understand how this tool works for your business. The introductory video series gives you a solid foundation to build on.
Building Your Mailing List
Good email marketing starts with a quality mailing list. You can add email addresses manually or import them from a CSV file. Set up sign-up options throughout your site (promotional pop-ups, checkout prompts, footer forms) to capture new subscribers naturally.
Create multiple lists and use segments for targeted messaging. This lets you send relevant content to specific groups rather than blasting everyone with the same message.
Designing Your Emails
Squarespace's email templates are mobile and desktop optimised, so your emails look good on any device. Customise them with your text, images, and calls-to-action that send people back to your site. Include elements like recent blog posts or featured products to make emails more personal and useful.
Setting Up Sender Details
Before you send your first email, configure your sender details. This means setting the name and email address recipients will see in their inbox. Use a custom email address linked to your domain (like hello@yourdomain.com) rather than a generic Gmail address. This improves deliverability and looks more professional.
Automating Your Email Campaigns
Email automation saves time and keeps subscribers engaged. Set up automated emails that trigger when someone signs up, makes a purchase, or abandons their cart. This keeps your audience engaged without you having to manually send emails every time.
Pixelhaze Tip
Keep your email design consistent with your website's theme. When subscribers see your emails, they should instantly recognise your brand. This builds trust and makes your emails feel like a natural extension of your website experience.
FAQs
Can I import an existing mailing list into Squarespace Email Campaigns?
Yes, you can upload a CSV file to transfer your existing contacts. Just make sure your contacts opted in to receive emails from you originally.
How do I create multiple mailing lists in Squarespace Email Campaigns?
Use segments in the Contacts panel to organise subscribers by specific criteria. This helps you send more relevant content to different groups.
Is there a way to track the success of my email campaigns in Squarespace Email Campaigns?
Squarespace provides detailed analytics including open rates, click-through rates, and subscriber interactions. These metrics help you understand what works and improve future campaigns.
Jargon Buster
Email Campaigns: Squarespace's built-in email marketing tool that lets you design, send, and manage emails directly from your website dashboard.
Mailing List: A collection of email addresses you send marketing emails to.
CSV File: A spreadsheet format used for importing or exporting contact lists.
Segments: Groups within your mailing list, organised by specific criteria for targeted messaging.
Automation: Emails that send automatically based on subscriber actions, like signing up or making a purchase.
Wrap-up
Squarespace's Email Campaigns makes it straightforward to connect with your audience professionally. Follow these steps and you'll be sending engaging emails that extend your brand's reach and drive real results for your business.