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Jun 25, 2025 09:35 PM
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Squarespace
rss feeds
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Learn how to set up RSS feeds on Squarespace, including finding your feed URL, using it for email newsletters via Mailchimp, adding an RSS Block for subscriptions, and troubleshooting common issues. RSS feeds automatically update with new content, enhancing audience engagement.
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How to Set Up RSS Feeds on Your Squarespace Site
TL;DR: Key Points
- Squarespace creates RSS feeds automatically for blogs, galleries, and other content pages
- Access your RSS feed by adding "?format=rss" to any page URL
- Your site must be public (no passwords) for RSS feeds to work
- Use services like Mailchimp to turn RSS feeds into email newsletters
- Add an RSS Block to help visitors subscribe to your content
- Test your feed with the W3C Feed Validation Service if something's not working
What Are RSS Feeds and Why Use Them?
RSS feeds let people subscribe to your content without visiting your site every day. Think of it as a notification system that tells subscribers when you publish something new. Your blog post, podcast episode, or gallery update gets delivered straight to their feed reader or email.
Squarespace builds these feeds automatically. Every blog, gallery, and content page gets its own RSS feed that updates whenever you publish new content.
Finding Your RSS Feed URL
Getting your RSS feed URL is simple. Take any page URL and add "?format=rss" to the end:
- Custom domain: https://www.yourdomain.com/blog?format=rss
- Squarespace subdomain: https://sitename.squarespace.com/blog?format=rss
Replace "blog" with whatever your page slug actually is. If your blog lives at "/news", use "/news?format=rss".
Making Sure Your RSS Feed Works
Your RSS feed won't work if:
- Your site isn't published yet
- The page has a password on it
- Your custom domain isn't connected properly
Check these basics first if your feed isn't showing up in feed readers or third-party services.
Using RSS Feeds for Email Newsletters
Here's where RSS feeds get really useful. You can connect them to email services like Mailchimp to send automatic newsletters when you publish new content.
Setting this up in Mailchimp:
- Create a new audience list in Mailchimp
- Add a signup form to your Squarespace site (link it to your new list)
- Set up an RSS campaign in Mailchimp using your feed URL
- Choose how often to send emails (daily, weekly, monthly)
Now when you publish a blog post, Mailchimp automatically sends it to your email subscribers. No manual work needed.
Adding an RSS Block to Your Site
Squarespace includes an RSS Block you can add anywhere on your site. This creates a subscription link or button that makes it easier for visitors to subscribe.
Why use this instead of just sharing the URL? Most people don't want to see raw XML code. The RSS Block creates a cleaner experience and can link to services like Feedly or other popular feed readers.
If you're still using FeedBurner (though Google discontinued it in 2021), you can point your RSS Block to your FeedBurner URL instead of the raw Squarespace feed.
Fixing Common RSS Problems
Feed not recognised by external services?
- Double-check your URL spelling
- Remove any page passwords
- Make sure the page is actually published
- Test your feed with the W3C Feed Validation Service
No subscribers showing in analytics?
Squarespace analytics will show RSS subscriber numbers, but only after people actually subscribe. If you're just starting out, this section might be empty.
RSS feed shows old content?
RSS feeds update automatically when you publish. If you're seeing old content, the issue is usually on the reader's end (their app hasn't refreshed) or there's a caching delay.
Quick Reference
RSS Feed formats Squarespace supports:
- Blog pages: Yes
- Gallery pages: Yes
- Event pages: Yes
- Product pages: No (use the Squarespace Commerce API instead)
- Regular pages: No
Testing your feed:
Copy your RSS URL and paste it into the W3C Feed Validation Service. This catches formatting errors that might prevent feed readers from working properly.
Checking subscriber numbers:
Go to Analytics > Traffic Sources in your Squarespace admin. RSS referrals appear under "RSS Subscribers" if people are actually using your feed.
RSS feeds work best when you publish content regularly. If you post once every few months, email newsletters might work better than RSS for keeping people engaged.