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Jun 25, 2025 09:35 PM
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Squarespace Email Campaigns
email marketing
Squarespace integration
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AI summary
To create effective email campaigns with Squarespace, ensure your email is verified, prepare your mailing list, and test your content before sending. Use the scheduling feature wisely and check analytics to gauge performance. Proper preparation is key to success.
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How to Set Up Squarespace Email Campaigns That Actually Work
Learn how to create, test and send email campaigns through Squarespace's built-in email marketing tools.
Getting Ready for Your Email Campaign
Before you hit send on any email campaign, you need three things sorted: a mailing list with actual subscribers, your sender details configured, and your email content written. Squarespace's dashboard makes this straightforward, but there's a crucial step most people skip.
You must verify your email address, especially if you're using a custom domain email. This stops your emails landing in spam folders. Squarespace also requires you to add a physical address to your website for legal compliance with email marketing regulations.
Pixelhaze Tip: Keep a simple checklist of these basics. I've seen too many people rush to send campaigns only to realise their custom email isn't verified, which kills deliverability.
Creating and Testing Your Email
Once your content is ready, use the Email Campaigns dashboard to add your subject line and preview text. Connect your mailing list and configure your sender details so recipients see a proper 'From' name and address.
Here's the step everyone should do but half skip: send a test email. This catches typos, broken links, and formatting issues before they reach your subscribers. Check how it looks on both desktop and mobile.
Quick note: test emails don't work on Squarespace trial sites, and test email links expire after 24 hours.
Pixelhaze Tip: Send your test email to yourself and a couple of colleagues. Fresh eyes spot things you'll miss, especially unclear calls-to-action or confusing wording.
Sending or Scheduling Your Campaign
You can send immediately or schedule for later. If you're scheduling, Squarespace uses your device's time zone, so double-check this if you're targeting subscribers in different locations.
After setting your preferred time, click 'Schedule' to confirm. You can still edit the timing before it goes out if plans change.
Squarespace sometimes reviews campaigns before sending as a safety check. This is normal and just ensures your content meets their guidelines.
Common Questions About Squarespace Email Campaigns
Can I resend a campaign to specific subscribers on Squarespace?
How can I schedule email campaigns for different time zones on Squarespace?
Can I get detailed analytics on subscriber engagement with Squarespace's Email Campaigns?
Quick Definitions
Email Campaigns: Squarespace's built-in tool for sending marketing emails to subscriber lists.
Sender Details: The name and email address that appears in the 'From' field of your emails.
Blast Campaign: A single email sent to your entire mailing list at once.
Scheduled Campaign: An email you set up to send automatically at a specific date and time.
Analytics: The data Squarespace provides about how your email performed (opens, clicks, etc.).
The Bottom Line
Squarespace's email campaigns work well when you prepare properly. Verify your sending email, test before you send, and don't rush the setup process. The tools are there to help you succeed, but they only work if you use them correctly.