Table of Contents
.png?table=block&id=219105a2-9d95-8188-81c7-d5c82765db7c&cache=v2)
Last Edited Time
Jun 25, 2025 09:39 PM
Do not index
Do not index
Suggested Tag
Squarespace
squarespace store pages
ecommerce
Tags Synced
Tags Synced
AI summary
Setting up a Squarespace store page involves choosing the right version (7.1 is recommended for its features), utilizing effective layouts and styling, managing categories for easy navigation, and leveraging features like waitlists and product variants to enhance customer experience. Start with a manageable number of products and test the purchasing process for improvements.
Last edited by
Platform
Category
Topic
How to Set Up Squarespace Store Pages That Actually Work
Setting up a store page on Squarespace isn't just about adding products and hoping for the best. The type of store page you choose affects everything from how many products you can sell to what features you can use. Here's what you need to know to get it right.
The Basics: What Store Pages Actually Do
Your store page is where customers browse and buy your products. It handles product display, manages categories, and connects to your inventory system. But here's what most people don't realise: the version of Squarespace you're using completely changes what's possible.
Version 7.1 vs 7.0: Why It Matters
Squarespace 7.1 gives you one store page type that's pretty powerful:
- Up to 10,000 products (more than most businesses will ever need)
- Unlimited category pages with filtering
- Subcategories that work with dropdown menus
- Better mobile responsiveness
Squarespace 7.0 splits store pages into three types: Classic, Advanced, and Unique. Each one:
- Caps you at 200 products
- No dropdown menu support for categories
- Different styling options depending on your template
If you're starting fresh, 7.1 is the better choice unless you specifically need a 7.0 template for design reasons.
What Every Store Page Can Do
Regardless of version, all Squarespace stores include:
- Individual product pages with their own URLs
- An inventory management dashboard
- Up to 100 variants per product (size, colour, etc.)
- Mobile-friendly browsing
Making Your Store Look Professional
The default store page works, but it won't stand out. Here's where styling makes a difference:
Layout Options: Grid, list, or mixed layouts depending on your products. Clothing works well in grids, while detailed products might need list views.
Hover Effects: Set up product images to show additional photos or information when someone hovers over them. This feels professional and helps customers see more without clicking through.
Quick View and Image Zoom: These features let customers get product details without leaving the main store page. Essential for keeping people browsing.
Category Management That Makes Sense
Categories aren't just for organisation (though that's important). They're for helping customers find what they want quickly.
In 7.1: You can create unlimited filtered pages. Someone looking for "red dresses under £50" can find exactly that if you've set up your categories and tags properly.
In 7.0: You're more limited, but basic category pages still work well for most small businesses.
Subcategories: Use these in 7.1 to create logical navigation. "Clothing > Dresses > Evening Dresses" makes more sense than dumping everything into one big category.
Features Worth Using
Waitlists (7.1 only): Let customers sign up for out-of-stock items. You'll get their email when they're interested, even if you can't sell to them right now.
Share Buttons: People will share products they like. Make it easy for them.
Product Variants: Use these for size, colour, or style options. Much better than creating separate products for each variation.
Common Questions
Which store page type should I choose?
If you're on 7.1, you only have one option, which is fine. If you're on 7.0, it depends on your template, but Advanced usually gives you the most flexibility.
Can I change store page types later?
Yes, but you might need to redo some styling. Better to get it right from the start.
How many products should I launch with?
Start small. 10-20 products are easier to manage and won't overwhelm customers. You can always add more.
Key Terms
Store Page Types: Different layouts and feature sets for your shop section
Hover Effects: Visual changes when someone moves their mouse over a product
Subcategories: Products grouped under main categories (like "Shirts" under "Clothing")
Product Variants: Different options for the same item (sizes, colours, styles)
Getting It Right
Your store page needs to work for both you and your customers. Choose based on how many products you plan to sell and what features matter most to your business. Remember: a simple store that works well beats a complex one that confuses people every time.
The most important thing? Test it yourself. Buy something from your own store and see where the process feels clunky. Fix those bits first.