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Jun 25, 2025 09:39 PM
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Squarespace
subscription products
ecommerce
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AI summary
Set up subscription products on Squarespace for predictable revenue by enabling customer accounts, using supported payment processors, and managing renewals effectively. Clear terms and renewal notifications enhance customer experience, though changes to existing subscriptions can be cumbersome.
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How to Set Up Squarespace Subscription Products
Learn how to set up and manage subscription products on Squarespace for recurring revenue.
Why Use Subscription Products?
The main benefit is predictable, recurring revenue. Customers enter their payment details once, and your store processes charges automatically at each renewal cycle. You can manage all subscriptions directly from the Contacts panel.
Plus, customers don't need to remember to reorder or go through checkout repeatedly. It's convenient for everyone involved.
What You Need to Get Started
Plan Requirements:
- Physical and service subscriptions: Commerce plan (Basic to Advanced)
- Digital subscriptions: Business plan or higher
Technical Requirements:
- Customer accounts enabled on your site
- Squarespace Payments or Stripe as your payment processor
- PayPal, Apple Pay, and ACH don't support subscriptions
Setting Up Your First Subscription Product
Here's how to create a subscription product:
- Go to your Pages panel and select a store page
- Click '+' to add a new product (or double-click an existing one to edit)
- In the product editor, find the Inventory section and click 'Subscription'
- Choose your subscription frequency (weekly, monthly, quarterly, or annually)
- Set billing cycles if you want the subscription to end after a certain number of renewals, or choose 'Never expires' for ongoing subscriptions
- Click 'Add' to save your changes
Quick tip: Always make the subscription frequency and terms crystal clear during checkout. This prevents confusion and reduces customer service headaches later.
Managing Your Subscriptions
Renewal Notifications
Set up renewal notifications from the Customer Notifications panel. These alert subscribers 15 days before their subscription renews, giving them time to make changes if needed.
Making Changes to Existing Subscriptions
Here's where it gets a bit tricky. Changes to subscription details (frequency, pricing, duration) typically only apply to new customers. If you need to update settings for all subscribers, you'll likely need to discontinue the current subscription product and create a new one with updated settings.
This is admittedly clunky, so plan your subscription structure carefully from the start.
Common Questions
Can customers skip a renewal?
Not directly, but you can delay or cancel pending renewals for them from your admin panel.
Can I change renewal frequency for existing subscribers?
Not easily. You can change the frequency for new subscribers by editing the product settings, but existing subscribers keep their original frequency unless you migrate them to a new subscription product.
Can customers use discount codes?
Yes. You can set discounts for the first payment, all payments, or specific renewal cycles. This works well for encouraging long-term commitments.
Key Terms Explained
Subscription Products: Items or services sold on repeat where customer payment information is saved for automatic future charges.
Renewal Notifications: Alerts sent before a subscription renewal date, reminding customers of upcoming charges.
Billing Cycles: The intervals at which a subscription is charged, up to the point it expires (if you've set an end date).
Recurring Revenue: Regular income you expect from subscriptions over time.
Payment Processor: The service that handles transactions between your store and customers' payment methods.
The Bottom Line
Subscription products create steady income whilst simplifying the customer experience. With proper setup of renewal terms and notifications, you can build a solid base of returning customers.
Yes, there are limitations (especially around changing existing subscriptions), but the benefits usually outweigh the constraints when you're building lasting customer relationships and predictable revenue streams.