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Jun 25, 2025 09:35 PM
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Squarespace
domain management
website optimization
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To set your primary domain on Squarespace, go to the Domains panel, select your desired domain, and choose 'Set as primary domain.' Ensure your custom domain is verified, as changes may take up to 48 hours to propagate. All other domains will redirect to the primary domain automatically.
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How to Set Your Primary Domain on Squarespace
Your primary domain is the main web address that visitors use to find your site. If you have multiple domains pointing to your Squarespace site, setting one as primary means all the others will redirect to it automatically.
Here's how to set it up properly.
How to Set Your Primary Domain
The process is straightforward once you know where to look:
- Go to your Domains panel in your Squarespace dashboard
- Find the domain you want to make primary
- Click the three dots (...) next to that domain
- Select 'Set as primary domain' from the dropdown
- Click 'Set' in the confirmation popup
That's it. Your new primary domain will be active once the changes propagate.
Before You Make the Switch
Make sure your custom domain is properly connected and verified before setting it as primary. If it's not set up correctly, your site could become inaccessible.
Changes can take up to 48 hours to fully take effect across all networks, so don't panic if things look odd initially.
What Happens to Your Other Domains
When you set a primary domain, all your other domains automatically redirect to it. This includes:
- Your built-in .squarespace.com domain
- Any other custom domains you've added
- Previous primary domains
This redirection happens through 301 redirects, which tell search engines that your content has permanently moved to the new address.
A Quick Tip on Rebranding
If you're changing your primary domain as part of a rebrand, update your social media profiles, email signatures, and any printed materials at the same time. Nothing looks less professional than having different web addresses scattered across your marketing.
Common Questions
Can I hide my .squarespace.com domain when I'm logged in?
No, you'll always see it in the address bar when you're logged in to edit your site. Visitors won't see it though.
Does adding a second custom domain automatically make it primary?
No, your first custom domain stays primary unless you manually change it.
Do I need to remove the primary status from one domain before setting another?
No, Squarespace handles this automatically when you set a new primary domain.
Quick Definitions
Primary Domain - The main web address for your site that all other domains redirect to
Custom Domain - A domain you've purchased (like yourname.com) rather than the free .squarespace.com one
Subdomain - A section of your main domain, like shop.yoursite.com
301 Redirect - A permanent redirect that sends visitors from one URL to another
Search Console - Google's free tool for monitoring how your site appears in search results
Setting your primary domain correctly ensures visitors always land at the same web address, regardless of which domain they type in. It's a small step that makes a big difference to your site's professionalism and search engine performance.