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Jun 25, 2025 09:37 PM
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Squarespace
email marketing
email campaigns
Squarespace Email Integration
email customization
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AI summary
Set up email campaigns in Squarespace by establishing sender details, building a compliant mailing list, and using a custom email address to avoid spam. Create engaging content, track performance metrics, and automate processes like welcome emails and blog notifications to enhance engagement and grow your subscriber base.
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How to Start Email Campaigns in Squarespace (2024 Guide)
Getting your first email campaign set up properly
Email campaigns in Squarespace work well once you know the basics. Here's how to get yours running without the usual headaches.
Set Up Your Foundation First
Get your sender details sorted
Your sender name and email address show up in the "From:" line. This isn't optional - Squarespace won't send anything without it. Use your business name and a professional email address that matches your domain.
Build your mailing list properly
Start by creating your first mailing list. You can add people manually, drop a newsletter block on your site to collect signups, or import a .csv file if you're moving from another platform.
Only add people who've actually agreed to hear from you. This keeps you legal and stops people marking your emails as spam.
Add your business address
Every email needs your legal business address in the footer. If you work from home and don't want to share that address, get a PO box instead.
Keep Your Emails Out of Spam Folders
Use a custom email address that matches your domain instead of Gmail or Yahoo. Free email addresses often get flagged as spam.
If your custom email uses a domain that's different from your Squarespace site, verify it in your settings. This helps your emails actually reach people's inboxes.
Create Your First Campaign
Pick a template for your blast campaign (that's Squarespace's term for a one-off email to your list). You can send it straight away or schedule it for later.
Write your content, then customise the header and footer to match your brand. Make sure your subject line grabs attention without sounding spammy.
Always send yourself a test email first. Check how it looks on your phone too - most people read emails on mobile.
Once you're happy with it, pick your recipients and hit send (or schedule it).
Track What Actually Works
Squarespace gives you data on delivery rates, open rates, and clicks. Pay attention to this stuff - it tells you what your audience actually responds to.
If your open rates are low, try different subject lines. If people aren't clicking, your content might not be hitting the mark.
Set Up Automation to Save Time
Welcome emails: Set these to trigger when someone joins your list. It makes a good first impression and confirms they're signed up.
Blog post notifications: Turn new blog posts into emails automatically. Your subscribers get your latest content without you doing extra work.
Promotional emails: Set up discount codes that trigger after someone makes a purchase or abandons their cart.
Personal touches: Use mail merge tags to add people's names to emails. It's a small thing that makes emails feel less generic.
Grow Your List
Put newsletter signup blocks on pages where people actually spend time - your homepage, contact page, or after blog posts work well.
Consider using pop-ups, but don't make them annoying. Time them to appear after someone's been reading for a while, not the second they land on your site.
If you use Acuity Scheduling or similar tools, add an email signup option during booking.
Pixelhaze Tip: Test different subject lines with small groups first. Even small changes can double your open rates.
Common Questions
Do all Squarespace plans include email campaigns?
Every site gets three free blast campaigns to try it out. After that, you need a paid Email Campaigns plan.
Can I add personal details to emails?
Yes, use mail merge tags to automatically insert names and other subscriber details.
How do I avoid the spam folder?
Use a custom email address, verify your domain, write like a human (not a sales robot), and only email people who actually want to hear from you.
Quick Reference
Blast Campaigns: One-off emails sent to your list, either immediately or scheduled for later.
Mail Merge Tags: Placeholders that automatically add subscriber details like names to personalise emails.
Automation: Emails that send automatically based on actions like signups or purchases.
Analytics: Data showing how many people received, opened, and clicked your emails.
Getting Results
Squarespace's email tools work well when you use them properly. Focus on sending useful content to people who actually want it, rather than blasting everyone with sales pitches.
The key is consistency. Regular, helpful emails build trust and keep your business in people's minds when they're ready to buy.