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Jun 25, 2025 09:39 PM
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Squarespace
digital products
product blocks
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Use Squarespace's digital product blocks to sell courses and downloadable content. Ensure your plan supports digital products, connect a payment processor, and customize block design, though options for the pricing picker are limited.
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How to Use Squarespace Digital Product Blocks
TL;DR: Key Points
- Add digital product blocks to any page or post to promote and sell gated content
- Make sure your Squarespace plan supports Digital Products
- Customize block design and details like button text and pricing plan info
- Limited customization options available for the pricing option picker
- Connect a payment processor to handle transactions
What Are Digital Product Blocks?
Digital product blocks let you showcase and sell your digital offerings (courses, memberships, downloadable content) directly from your website. You can add these blocks to any page or post on your site.
Setting Up Your Digital Product Blocks
Before You Start
Check your Squarespace plan includes digital products. You'll also need to connect a payment processor like Squarespace Payments, Stripe, or PayPal to handle transactions.
Adding a Digital Product Block
- Choose your page or post and click 'Edit'
- Select 'Add Block' or click an insert point, then pick 'Digital Product' from the menu
- In the block editor, select your pricing plan from 'Choose a pricing plan'
- Go to the 'Design' tab to adjust block alignment and choose which details show
- Customize the button text to match your site's tone
Pro tip: Use Squarespace's pre-designed Digital Products page layouts. They make it easy to combine digital product blocks with other content like text and images.
Customising Your Block
Changing What Shows
In the 'Design' tab, you can toggle these options on or off:
- Title
- Description
- Price
- Benefits
- Button
If you hide the price, add it to the plan description so people still know what it costs.
Styling Your Block
- Fonts and alignment: The pricing plan text inherits your site-wide font settings from 'Site Styles'
- Button styling: Go to 'Site Styles' then 'Buttons' to change button fonts and colours
The pricing option picker (what people see when your plan has multiple pricing options) has limited customisation. It follows your site's general button styling, but you can't change much else.
What You Can't Change
Squarespace gives you decent flexibility with digital product blocks, but the pricing option picker is quite restricted. This frustrates some users, so plan your digital product layout with these limits in mind.
Common Questions
Can I add digital product blocks anywhere on my site?
Yes, you can add them to any page, blog post, or content area.
Do I need a specific Squarespace plan?
Yes, your plan must include Digital Products to use these blocks.
Can I customise the pricing option picker design?
Only slightly. You can adjust fonts and basic styling, but options are limited.
Quick Definitions
- Digital Product Blocks: Squarespace tools for adding and managing digital products like memberships or downloadable content
- Pricing Plan: Different purchase options you offer visitors (monthly, yearly, one-time payment, etc.)
- Gated Content: Content that's only accessible to paying customers or members
Summary
Digital product blocks are useful for selling courses, memberships, and digital downloads through your Squarespace site. While they have some design limitations (especially the pricing picker), they're straightforward to set up and can handle most digital product needs. The key is working within Squarespace's constraints rather than fighting them.