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Jun 25, 2025 09:35 PM
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tag cloud blocks
squarespace
content organization
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Learn to create and customize tag cloud blocks in Squarespace to visually display popular tags, improve navigation, and enhance SEO. Ensure content is tagged, choose sorting methods, and avoid clutter by limiting the number of tags displayed.
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How to Use Tag Cloud Blocks in Squarespace
Tag Cloud Blocks show your tags or categories in a visual 'cloud' format. The size of each tag reflects how often you've used it, making your most popular topics stand out at a glance.
Where You Can Use Tag Cloud Blocks
Version 7.1
- Blog pages
- Store pages
- Album pages
Version 7.0
- Blog pages
- Gallery pages
- Store pages
Important: You need to have tagged your content first. No tags means no cloud to display.
Adding a Tag Cloud Block
- Open your page editor and click "Add Block"
- Select "Tag Cloud" from the options
- Click the pencil icon to open the block settings
- Choose which page's tags you want to display
- Pick "Tags" or "Categories" from the Display Type menu
- Choose your sorting method (more on this below)
- Set how many tags to show (5-100 options available)
- If you're on version 7.0, click "Apply" to save
Sorting Your Tags
You've got three ways to organise your tag cloud:
- Alphabetically: Tags appear in A-Z order
- By weight: Most-used tags appear larger and more prominent
- By activity: Recently used tags get priority
Pick the method that works best for your content strategy.
Getting the Balance Right
Don't go overboard with tag numbers. A cloud with 50+ tags often looks messy and confuses visitors. Start with 10-20 tags and see how it looks on your page.
The visual weight matters too. If you've got one tag you've used 30 times and others you've used twice, that dominant tag might throw off your page layout.
Common Issues
No tags showing? Check that you've actually tagged your content on the source page. Empty collections won't generate clouds.
Tags looking weird? Very long tag names can break your layout. Keep tag names short and clear.
Cloud looks unbalanced? Try switching between sorting methods or reducing the number of displayed tags.
Quick Answers
Can I style the tag cloud colours?
Yes, through your site's CSS or style settings, though the exact options depend on your template.
Do tag clouds help with SEO?
They can help visitors find related content, which keeps people on your site longer. That's good for SEO indirectly.
Can I link tags to custom pages?
Tags automatically link to filtered views of your collection pages. You can't redirect them to completely different pages without custom code.
What These Terms Mean
Collection Page: Pages that group related content (like your blog or shop)
Display Type: Whether you're showing tags or categories in your cloud
Tag Weight: How often you've used a particular tag (affects its size in the cloud)
Tag clouds work well when you've got a decent amount of tagged content and want to help visitors explore related topics. They're less useful on new sites with only a few posts or products.