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Last Edited Time
Jun 25, 2025 09:35 PM
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Mailchimp Integration
Squarespace
Email Marketing
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AI summary
Connect Mailchimp to Squarespace for effective email marketing by setting up domain authentication, linking forms to audiences, and managing multiple connections for targeted campaigns. Ensure consistent form settings to avoid syncing issues and streamline your audience management.
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Integrate Mailchimp with Squarespace
Learn how to connect Mailchimp to your Squarespace site for better email marketing and audience management.
TL;DR: Key Points
- Connect Mailchimp to collect emails via Squarespace forms and newsletters
- Set up domain authentication so your emails don't end up in spam folders
- Link multiple Mailchimp audiences to different forms for targeted campaigns
- Sync Squarespace store data with Mailchimp for better marketing
- Turn off double opt-in for EU compliance or simpler signups
- Keep form settings consistent across all connected forms
Why Connect Mailchimp with Squarespace?
Mailchimp is a solid email marketing tool that lets you send newsletters, manage subscribers, and track how your campaigns perform. When you connect it to your Squarespace site, you can automatically add people to your email lists when they fill out forms or make purchases.
This connection saves you time and helps you build better relationships with your audience through professional email campaigns that trigger directly from actions people take on your website.
Set Up Domain Authentication
This step stops your emails ending up in spam folders. You need to prove to email providers that you own your domain.
Authentication Steps
- Go to your Squarespace DNS settings and create two CNAME records (Mailchimp will give you the exact details)
- Add these CNAME records to complete the setup in Mailchimp
- Wait for the changes to take effect (this can take a few hours)
Don't skip this step. Without domain authentication, your carefully crafted emails might never reach your subscribers.
Connect Forms and Newsletter Blocks
Here's how to link your Squarespace forms to Mailchimp audiences.
Connection Steps
- Open any form or newsletter block in your Squarespace editor
- Click on the Storage tab in the block settings
- Select Mailchimp from the storage options
- Log into your Mailchimp account and choose which audience to connect
- Make sure your form field settings match across all connected forms
The last point is crucial. If you have different field settings on forms connected to the same Mailchimp audience, you'll run into data sync problems.
Manage Multiple Connections
You can connect different forms to different Mailchimp audiences. This is useful when you want to segment your subscribers based on their interests or how they found you.
Best Practices
- Set up separate Mailchimp audiences for different types of content or products
- Keep identical settings on any forms that connect to the same audience
- Test each connection after setting it up to make sure data flows correctly
Pixelhaze Tip: Always keep form field settings identical when connecting multiple forms to the same Mailchimp audience. This prevents syncing errors and saves you hours of troubleshooting later.
Common Questions
Can I use Mailchimp with all Squarespace plans?
Yes, Mailchimp integration works with all Squarespace plans.
How do I turn off double opt-in for Mailchimp forms in Squarespace?
You need to disable this in your Mailchimp account settings, not in Squarespace. Go to your Mailchimp audience settings and turn off the double opt-in requirement.
Can I connect multiple Mailchimp accounts to different forms?
Yes, you can connect different Mailchimp accounts to different forms on the same Squarespace site. Just authenticate each connection separately.
Key Terms
Mailchimp: Popular email marketing platform for sending newsletters and managing subscriber lists
Domain Authentication: Security process that verifies you own your domain, helping prevent emails being marked as spam
Audience: Mailchimp's term for a group of email subscribers
Double Opt-In: Process where new subscribers must confirm their email address before being added to your list
Wrapping Up
Connecting Mailchimp to your Squarespace site streamlines your email marketing and helps you build stronger relationships with your audience. Follow these steps to set up the integration properly, and you'll have a system that automatically grows your email list while you focus on creating great content and products.
The key is getting the setup right from the start. Take time with domain authentication and keep your form settings consistent. Your future self will thank you when everything runs smoothly.