Mastering Page Titles on Squarespace

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Jun 25, 2025 09:35 PM

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SEO Best Practices

Squarespace

website optimization

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Optimize page titles in Squarespace by using three types: SEO titles for search engines, page titles for web display, and navigation titles for menus. Keep titles under 70 characters, unique, and include relevant keywords for better visibility and user experience.

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Squarespace

How to Edit Page Titles on Your Squarespace Site

Managing page titles properly makes your site easier for visitors to navigate and helps search engines understand your content better. Here's how to handle the three different types of titles in Squarespace.

TL;DR: Key Points

There are three types of page titles: SEO title, page title, and navigation title

Keep page titles under 70 characters and include relevant keywords

Changing the page title won't update your URL slug (you need to do this separately)

SEO titles don't apply to homepage settings

Add unique titles to blog posts, products, and other page types for better search visibility

The Three Types of Page Titles in Squarespace

Each title serves a different purpose, so you'll want to understand what each one does.

SEO Title

This appears in browser tabs, search engine results, and when people share your page on social media. It's your chance to tell search engines exactly what your page is about.

To add or edit an SEO title:

Go to the Pages panel

Hover over your page and click Settings

Click the SEO tab

Enter your SEO title in the field

Click Save

Make your SEO titles clear and descriptive. They're what people see before they visit your page.

Page Title

This is the title that appears on the actual webpage. If you haven't set an SEO title, this also shows up in browser tabs and search results.

To change a page title:

Open the Pages panel

Hover over your page and click Settings

In the General tab, enter your new page title

Click Save

This appears in your site's navigation menu. It's what visitors click on to get to your page.

To update a navigation title:

Go to the Pages panel

Hover over your page and click Settings

Enter the new title in the Navigation Title field

Click Save

Keep navigation titles short so they fit nicely in your menu without wrapping or taking up too much space.

Getting Your Page Titles Right

Keep titles under 70 characters (search engines cut them off after that)

Make sure every page has a unique title

Don't use angle brackets (<>) in titles as they can cause display problems

Include relevant keywords, but write for humans first

Pixelhaze Tip: Your titles should clearly explain what each page contains. A visitor should know exactly what to expect before they click. This helps with both user experience and search rankings.

Common Questions

Can I edit SEO titles for blog posts and products? Yes, you can set custom SEO titles for individual blog posts, events, products, and portfolio items. Just go into the specific item's settings and look for the SEO section.

Do my page titles and SEO titles need to match? No, they can be different. Your page title might be longer and more descriptive for visitors reading your site, while your SEO title might be shorter and more keyword-focused for search results.

How do I change the URL after updating a page title? You need to update the URL slug separately in the page settings. Squarespace doesn't automatically change URLs when you change titles (which is actually good, as it prevents broken links).

Quick Reference

SEO title: Shows in search results, browser tabs, and social media shares

Page title: Displays on the actual webpage

Navigation title: Appears in your site's menu

Getting your page titles sorted makes your site more professional and easier to find online. Take a few minutes to review your current titles and make sure they're doing their job properly.