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Jun 25, 2025 09:35 PM
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Squarespace
button design
Squarespace Button Blocks
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AI summary
Learn to effectively use and style button blocks on Squarespace to drive user action, including adding buttons, customizing their appearance, and tracking performance through analytics. Keep button text under 25 characters for mobile compatibility and test different styles for effectiveness.
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Squarespace Button Blocks Guide
What you'll learn
Button blocks are essential for getting visitors to take action on your Squarespace site. Whether you want people to contact you, buy something, or visit another page, buttons make it happen. Here's how to add them, style them, and check they're working.
Adding button blocks
Squarespace 7.1
- Go to your page editor and click Add Block
- Select Button from the options
- Click the pencil icon to open settings
- Add your button text (keep it under 25 characters so it looks good on mobile)
- Click Attach Link to choose where the button goes - you can link to pages, files, email addresses, or phone numbers
- Pick your button style: Primary, Secondary, or Tertiary in the Design tab
Squarespace 7.0
- Click an insert point where you want the button
- Choose Button from the menu
- Type your button text
- Click Attach Link and set your destination
- Adjust size and alignment in the Design tab
- Click outside the editor to save
Quick tip: Think about where your button sits on the page. A contact button works well at the end of your services section, but looks odd randomly placed in your about text.
Styling your buttons
Your buttons should fit your brand, not fight it. Here's how to customise them:
- Go to Design > Site Styles > Buttons to change fonts, shapes, and sizes
- Use your site's colour palette to make buttons stand out or blend in (depending on what works)
- Test different styles - sometimes a simple outline button works better than a bold filled one
The key is consistency. If you use rounded corners for your primary buttons, stick with that style across your site.
Tracking button performance
Squarespace includes basic analytics for buttons. Check your Analytics > Form & Button Conversions to see:
- How many people clicked your buttons
- Which buttons get the most clicks
- Your click-through rates
If a button isn't getting clicks, try changing the text, colour, or position. Sometimes "Get started" works better than "Learn more" - it depends on your audience.
Common questions
How many characters should button text be?
Stick to 25 characters or less. Longer text gets cramped on mobile screens and looks messy.
Can I use custom colours for buttons?
Yes, through your site styles. You can also use different button types (Primary, Secondary, Tertiary) to create variety without breaking your design.
Do buttons work the same way across all Squarespace templates?
The functionality is the same, but some templates style buttons differently. Always preview your changes on desktop and mobile.
Key terms
Button blocks - The tool you use to add clickable buttons to your pages
Primary/Secondary/Tertiary buttons - Three different style options that let you create visual hierarchy
Button conversion rate - The percentage of people who click your button after seeing it
Final thoughts
Good buttons are clear, obvious, and tell people exactly what happens when they click. Don't overthink the design - focus on making the action obvious and the button easy to find.
Test your buttons regularly, especially after design changes. What works for one audience might not work for another, so use your analytics to guide your decisions rather than guessing.