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Jun 25, 2025 09:35 PM
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Optimizing Store Pages and Product Blocks on Squarespace
squarespace commerce
product management
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Utilize Squarespace's store pages for organized product displays and product blocks for highlighting individual items anywhere on your site. Store pages serve as the main shop, while product blocks allow for flexible promotion of specific products. Both features work together to enhance the shopping experience.
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Store Pages vs Product Blocks on Squarespace
Learn how to use Squarespace's store pages and product blocks effectively to create a better shopping experience for your customers.
TL;DR: Key Points
• Store pages display multiple products in organised layouts for your main shop
• Product blocks highlight individual products anywhere on your website
• Product blocks can't create new products - they pull from existing store page items
• Customise product blocks to create unique layouts beyond your template's defaults
• Use multiple product blocks together for distinctive product displays
Understanding Store Pages and Product Blocks
Building an online store on Squarespace means getting to grips with two key features: store pages and product blocks. Both serve different purposes, and knowing how to use each one properly will make your shop work harder for you.
Store Pages: Your Main Shop Front
Store pages are the foundation of your online shop. They're built to display multiple products in an organised way, complete with features like category navigation and hover effects (depending on your template).
Here's how to make the most of them:
Add and organise products - Group your products into categories and tag them properly. This makes it easier for customers to find what they're looking for.
Customise the look - Use Squarespace's style panel to adjust colours, fonts, and spacing so your store pages match your brand.
Product Blocks: Highlighting Individual Products
Product blocks let you showcase specific products anywhere on your site. They're perfect for featuring sale items on your homepage, highlighting new arrivals in blog posts, or creating custom product displays.
Here's what you need to know:
They link to existing products - Product blocks can't create new products. They only display items that already exist on your store pages.
Flexible display options - You can choose what information to show or hide: images, descriptions, titles, prices, and the Add to Cart button.
Create unique layouts - Combine multiple product blocks to build displays that your template doesn't offer by default. You can even move the related store pages to the Not Linked section to keep them out of your main navigation.
Pixelhaze Tip: Keep your product blocks and store pages styled consistently. This creates a cohesive brand experience and helps customers navigate your site more easily.
Common Questions
What's the main difference between store pages and product blocks?
Store pages show multiple products together - they're your main shop area. Product blocks focus on individual products and can be placed anywhere on your site for targeted promotion.
Can I create new products using product blocks?
No. You must add products to a store page first. Product blocks only display products that already exist on store pages.
How do I customise a product block?
You can control which product details appear by showing or hiding elements like images, titles, descriptions, prices, and Add to Cart buttons.
Key Terms Explained
Store Pages - Dedicated pages that display collections of products in structured layouts
Product Blocks - Elements that showcase individual products from your store pages anywhere on your site
Variant - Different versions of the same product (like different sizes or colours)
Add to Cart Button - The button customers click to add products to their shopping basket
Not Linked Section - Where you can store pages that won't appear in your main site navigation
Getting the Most from Both
Using store pages and product blocks effectively can transform how customers interact with your products. Store pages handle the heavy lifting of displaying your full catalogue, while product blocks let you promote specific items exactly where they'll have the most impact.
The key is understanding that they work together - product blocks draw from your store pages to create focused, strategic product displays throughout your site.