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Jun 25, 2025 09:35 PM
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Squarespace
email marketing
mail merge
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AI summary
Use mail merge in Squarespace to personalise email campaigns by adding subscriber names and site titles, enhancing engagement. Personalisation can be applied in the email body, subject lines, and preview text, with testing recommended before sending.
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Personalise Your Squarespace Email Campaigns with Mail Merge
TL;DR: Key Points
- Use mail merge to personalise Squarespace email campaigns
- Add subscriber names, site title, and more within content sections
- Mail merge tags work in subject lines and email preview text
- Available tags vary depending on your campaign type
How Mail Merge Works in Squarespace Campaigns
Mail merge tags let you personalise your email content for each recipient automatically. Instead of sending generic emails, you can make each subscriber feel like you're speaking directly to them. This boosts engagement and makes your emails feel less like mass marketing.
What You Can Personalise
Mail merge gives you several options for personalising your campaigns:
Available for all campaign types:
- Subscriber Full Name: Adds the recipient's complete name
- Subscriber First Name: Just their first name
- Site Title: Your website's title
Email body only:
- Linked Site Title: Creates a clickable link to your homepage using your site title
The exact tags available depend on your campaign type. Blast campaigns and automated campaigns based on customer activity have different options.
Adding Mail Merge to Email Content
To personalise the main body of your email:
- Click in your text field where you want the personalised content
- Type "{" or highlight existing text you want to replace
- Click the mail merge icon that appears
- Pick your tag from the dropdown
- Set a default value if needed (this shows if someone's data is missing)
- Click "Apply"
Personalising Subject Lines and Preview Text
You can also personalise what people see before they open your email:
- Go to your campaign's "Email" settings during setup
- Click in either the Subject or Email Preview Text field
- Click the mail merge icon
- Select your tag and set a default value if needed
- Click "Apply"
Test everything: Always send yourself a test email before going live. This shows you exactly how the mail merge will look and helps you catch any issues.
Common Questions
How do I add personal touches to email content?
Type "{" in your text field, click the mail merge icon, choose your tag, and apply it.
Which mail merge tags can I use?
This depends on your campaign type, but typically includes subscriber names, site titles, and mailing list names.
Can I personalise subject lines?
Yes. Use the mail merge icon in the subject line settings, pick your tag, and apply it.
What These Terms Mean
Mail Merge Tags: Placeholders like {Subscriber Name} that automatically fill in with each person's details
Campaigns: Email projects designed to engage your audience with targeted content
Subscriber Activity Automations: Emails sent automatically based on what subscribers do (like signing up or downloading something)
Customer Activity Automations: Emails triggered by customer actions on your site, such as making a purchase
Default Value: What shows up when someone's personal data isn't available (you can customise this)
The Bottom Line
Squarespace's mail merge makes email personalisation straightforward and effective. The secret is using these tags thoughtfully to make each recipient feel recognised as an individual rather than just another email address. Test different approaches and see what works best for your audience.