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Jun 25, 2025 09:39 PM
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Squarespace
ecommerce
Printful Integration
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Connect Printful to your Squarespace store to sell custom merchandise without handling production or shipping. Set up payment processors, manage shipping rates, and use analytics to optimize your product offerings.
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Selling Custom Merch on Squarespace with Printful
Learn how to connect Printful to your Squarespace store and start selling custom merchandise without handling production or shipping yourself.
Getting Started with Printful on Squarespace
Connecting Printful to your Squarespace store lets you sell custom t-shirts, bags, and other merchandise without touching inventory or packaging. Here's how to set it up properly.
Quick heads up: You'll need a Business or Commerce plan on Squarespace for this to work. Personal plans won't cut it.
Step 1: Connect Your Printful Account
Start by linking your accounts:
- Go to the Custom Merch Panel in your Squarespace dashboard
- Click 'Connect'
- If you don't have a store page yet, create one now (name it something clear like "Shop" and decide if you want it in your main navigation)
- Either log into your existing Printful account or create a new one
This will take you straight to Printful where you can start creating products.
Step 2: Create Your Products
Now for the fun part - designing your merchandise:
- In Printful (or back in your Squarespace panel), click 'Add product'
- Pick from Printful's product catalogue
- Upload your designs, add text, and set your selling price
- Submit the product to sync it with your Squarespace store
Pro tip: Check those auto-generated mockups carefully. They show how your design will look on the actual product, so make sure they match your brand before going live.
Step 3: Sort Out Payments
You need two payment setups:
For customer payments to you:
Connect a payment processor in Squarespace (Squarespace Payments, Stripe, or PayPal work well).
For Printful to charge you:
In Printful, click the credit card icon and go to 'Billing methods'. Add your payment details here.
Think carefully about your pricing. You pay Printful their base cost, then keep whatever you charge above that as profit.
Shipping and Tax Setup
Printful handles the actual shipping, but you control the settings:
- Set your shipping rates in Squarespace (these get added to Printful's costs)
- Configure tax settings based on where you're selling
Getting shipping costs right matters. Customers hate surprise fees at checkout.
Managing Your Products
Once everything's connected:
- Price changes, descriptions, and product images can be edited in Squarespace
- Design changes and product variants need to be updated in Printful
- Keep an eye on what's selling and refresh your range regularly
Pro tip: Use Squarespace's built-in analytics to see which products perform best. This helps you focus on what actually makes money.
Common Questions
Can I use Printful on a Personal plan?
No, you need Business or Commerce (any tier works).
Do I need a separate Printful account?
Yes, but you can create one during the setup process.
Can I change prices after syncing?
Yes, adjust pricing and descriptions in Squarespace. For design changes, go back to Printful.
Quick Definitions
Printful: Print-on-demand service that makes, packs, and ships your custom products when orders come in.
Sync: Keeping product information consistent between Squarespace and Printful automatically.
Print-on-demand: Products only get made when someone orders them. No inventory sitting around.
Wrapping Up
This setup gives you a proper merchandise operation without the headaches of stock management or shipping. Focus on creating great designs and marketing your products while Printful handles the boring operational stuff.
Start with a few products, see what sells, then expand from there. No point launching 50 designs if you don't know what your audience actually wants yet.