SEO and Social Sharing for Squarespace Index Pages

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Jun 25, 2025 09:35 PM

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SEO Best Practices

Squarespace

Content Organization

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Optimize Squarespace index pages for SEO by adding relevant keywords, setting clear headings, and using noindex tags for sub-pages. Share index pages on social media with unique URLs and ensure proper display by checking previews before posting.

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Platform

Squarespace

Getting your index page ready for search engines

Index pages in Squarespace 7.0 work as collections of grouped pages. They're brilliant for organising content by theme or function, but they need specific attention for SEO. When you get this right, these pages can seriously boost your site's visibility in search engines.

How to optimise your index page

Add relevant keywords: Place keywords naturally throughout the index to help search engines understand what you're about

Sort out your headings: Make sure your headings are clear and include your key terms

Set an SEO description and social sharing image: In the main index page settings, add a clear SEO description and an eye-catching social sharing image

Consider making the index your homepage: This can boost the index's importance in search results

Controlling which sub-pages appear in search results

Sometimes you'll want to hide certain sub-pages from search results. This is particularly useful for controlling the user experience or managing content with unique formatting.

Use noindex tags: Apply noindex tags to specific sub-pages to prevent them appearing in search results. This keeps your search presence tidy and gives visitors a better experience.

Sharing your index page on social media needs a bit of thought to make sure the content displays properly.

Homepage index: If your index page is your homepage, just use your main site URL

Non-homepage index: Add the slug of your index page directly after your main site's URL

This depends on your page's template:

Grid and slideshow templates: Go to the page you want in incognito mode, copy the URL, and share that

Stacked templates: Create an index anchor link that takes people straight to a specific section

Quick tip: Always check how your shared links look on social media before posting. The previews don't always show the specific content you're trying to share.

Common questions

How do I optimise my Squarespace index page for search engines? Focus on standard SEO practices: add keywords naturally, optimise your headings, and make sure your SEO settings (description and social sharing image) are properly set up in your index page settings.

Can I hide sub-pages of my index from search engines? Yes, you can exclude sub-pages from search results by applying noindex tags. This is particularly useful for pages with unique formatting or when you want to improve the user experience.

What's the best way to share a specific section within an index page on social media? It depends on your template. For grid and slideshow layouts, view the page in incognito mode and copy the URL. For stacked layouts, use an index anchor link to send people directly to the section.

Quick definitions

SEO: Making your website more attractive to search engines so people can find you easier

Index page: A collection of related pages grouped under one navigation element in Squarespace

Direct URL: A link that takes someone straight to a particular page or section without any detours

Wrapping up

Getting SEO and social sharing right for your Squarespace index pages does more than boost visibility - it directly affects how people experience and navigate your site. Use these techniques to make sure both search engines and social media platforms show your content accurately and promote it effectively.

SEO and Social Sharing for Squarespace Index Pages