.png?table=block&id=21c105a2-9d95-8186-a6a6-cd7214a827ce&cache=v2)
Last Edited Time
Jun 25, 2025 09:35 PM
Do not index
Do not index
Suggested Tag
Squarespace
email automation
automated campaigns
Tags Synced
Tags Synced
AI summary
Automated campaigns in Squarespace send emails based on user actions like subscriptions or purchases. Set up automations via the desktop dashboard, customize templates, and manage triggers and delays. Remember, automated emails count against your monthly sending limit.
Last edited by
Platform
Category
Topic
Setting Up Automated Campaigns in Squarespace
Quick Summary:
- Automated campaigns send emails based on user actions like form submissions or purchases
- Access depends on your Squarespace plan (some older plans don't include this feature)
- Three types: subscriber activities, customer activities, and form responses
- You can't edit automations through the mobile app - desktop only
- Automated emails count against your monthly sending limit
- Templates are customisable starting points
What Are Automated Campaigns?
Automated campaigns (also called automations or triggered emails) send messages to people when they take specific actions on your site. Someone subscribes to your newsletter? They get a welcome email. Someone buys something? They get a thank you message or care instructions.
Squarespace splits these into three types:
- Subscriber Activity Automations - Send when someone joins your mailing list
- Customer Activity Automations - Trigger after someone makes a purchase
- Form Response Automations - Go out when someone fills in a form
Each one helps you stay connected with people at the exact moment they're most engaged with your business.
How to Set Up Your First Automation
First, check you're on a plan that includes automations. Some older Squarespace plans don't have this feature.
Creating Your Automation:
- Go to your automations dashboard and click 'Create Automation'
- Pick a pre-built option that matches what you want to do
- Choose an email template
- Click 'Create Automation' to save your draft
The templates Squarespace gives you are just starting points. You can change everything to match your brand and the way you talk to customers.
Setting Up Triggers and Timing
Triggers are the actions that start your automation. This could be:
- Someone signing up for your newsletter
- A customer completing their first purchase
- Someone downloading a lead magnet
- A form submission from your contact page
Delays let you control when the email actually goes out. Maybe you want to send a follow-up email three days after someone makes a purchase, or a gentle reminder a week after they abandon their cart.
Getting Your Automation Live
- Click 'Edit Email' under the Actions tab to customise your message
- Write your email content (keep it helpful and genuine)
- Test it by sending yourself a preview
- Click 'Start Automation' to make it live
Once it's active, it'll show as running in your dashboard and start sending automatically.
Important: These automated emails count against your monthly sending limit. If you're on a plan with 500 emails per month and you've got busy automations, you might hit that limit faster than expected.
Common Questions
Can I manage automations on my phone?
No, you need to use the desktop version of Squarespace. The mobile app doesn't support automation editing yet.
Do automated emails use up my monthly allowance?
Yes, every automated email counts against your plan's monthly limit. Factor this in when planning your regular newsletters.
Can I set up drip campaigns?
Absolutely. You can create a sequence of emails that go out over time based on triggers and delays. Perfect for onboarding new subscribers or nurturing leads.
Key Terms
Automated campaigns - Emails that send automatically when someone takes a specific action
Legacy plans - Older Squarespace subscription plans that might not include newer features like automations
Trigger - The user action that starts your automation
Drip campaign - A series of timed emails designed to engage people over weeks or months
Worth Remembering
Automated campaigns can handle a lot of your customer communication without you lifting a finger. The key is setting them up thoughtfully so they feel personal and helpful, not robotic.
Remember that you can only edit these through the desktop version of Squarespace, and every email they send counts against your monthly limit. Plan accordingly, especially if you're on a lower-tier plan.
When set up properly, automations work while you sleep, keeping your audience engaged and your business moving forward.