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Jun 25, 2025 09:39 PM
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Squarespace
ecommerce
email campaigns
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AI summary
Easily set up sale prices in Squarespace by activating them in product settings, creating a dedicated "Sale" category, and using email campaigns for promotion. Note that direct sale pricing isn't available for digital products, but discount codes can be used instead.
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Setting Up Sales on Squarespace E-commerce
TL;DR: Key Points
- Activate sale pricing directly in product settings for individual or multiple products
- Display sale prices clearly with original prices visually crossed out
- Organise sale items with a dedicated "Sale" category for easy navigation
- Use Squarespace's Email Campaigns to promote sales to your email list
- Direct sale pricing is unavailable for digital products, but discount codes work instead
- Subscription products keep sale prices for the entire subscription duration after purchase
Activating Sale Prices
Setting up sale prices in Squarespace is straightforward. Go to your store's settings and find the product you want to put on sale. If your product has variations (like sizes or colours), you'll need to set the sale price for each variant the sale affects.
Here's how:
- Go to the Pages panel and select your store page
- Click on a product to open its editing options
- If your product doesn't have variants, find the Inventory section, turn the "On Sale" toggle on, and enter the sale price
- For products with variants, go to the Variants section and edit each as needed
Make sure to save your changes. If you leave the editing page without saving, your pricing adjustments won't be applied.
How Sale Prices Are Displayed
The way sale prices appear depends on whether your product variations have the same pricing:
- Same pricing across variants: Shows the new sale price and the original price with a strikethrough
- Different pricing across variants: Shows "Prices starting at [lowest sale price]" with a "Sale" badge
Creating a Sale Category
Make it easier for customers to find sales by creating a dedicated sales category:
- Create a new category called "Sale" in your product editor
- Assign all discounted items to this category
- This category will appear as a navigation option on your store page, taking customers straight to discounted products
Handling Sales for Digital and Subscription Products
Direct sale pricing in Squarespace doesn't work for digital products. Instead, you can offer discounts through discount codes.
For subscriptions, any sale price applied at purchase continues for the life of the subscription.
Pixelhaze Tip: Before starting a sale, adjust your store page design to highlight discounted items so they catch customers' attention immediately.
FAQs
Can I apply sale prices to all my products at once?
Yes, you can edit pricing in bulk through the Products & Services panel to affect multiple items.
Can I set sale pricing for digital products?
Direct sale pricing isn't available for digital products, but you can offer discounted prices using discount codes.
How can I promote sales using Squarespace?
Use the built-in Email Campaigns feature to reach your customer base with news about current and upcoming sales.
Jargon Buster
- Sale Price: A temporarily reduced price for promotional purposes
- Sale Category: A designated group in a store for all products currently on sale
- Discount Code: A code customers enter at checkout to receive a discount
- Email Campaigns: Squarespace's feature for sending promotional emails to subscribed customers
Wrap-up
Setting up and managing sales in Squarespace Commerce gives you a straightforward way to attract customers and boost purchases. By clearly marking down products, organising sales categories, and using strategic promotions like email campaigns, your online store can perform well during any promotional period. Use these tools to strengthen your sales strategy and keep your customers engaged.