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Jun 25, 2025 09:35 PM
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Squarespace
newsletter integration
email campaigns
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Learn to set up and customize Squarespace newsletter blocks for email signups, track conversions, and choose storage options like Email Campaigns or Mailchimp. Keep forms simple and test them to ensure functionality.
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How to Use Squarespace Newsletter Blocks
Learn how to set up, customise, and track newsletter signups on your Squarespace site.
What Are Squarespace Newsletter Blocks?
Newsletter blocks let your website visitors subscribe to your mailing list. Most people stick them in footers, but you can place them anywhere on your site. The key thing to know upfront: you'll need to decide where these email addresses go. Your options include Squarespace's built-in Email Campaigns, Mailchimp, Google Drive, or Zapier connections.
Adding a Newsletter Block
Here's how to get one on your page:
- Open your page editor in Squarespace
- Click 'Add Block' where you want the newsletter signup
- Choose 'Newsletter' from the block options
- Click the pencil icon to open the block settings
You'll see three tabs: Content, Design, and Storage. Content controls what fields appear and what text visitors see. Design handles the visual styling. Storage is where you choose what happens to the email addresses.
Quick tip: Set up your mailing list first (whether that's in Email Campaigns, Mailchimp, or wherever you're sending these emails) before you start collecting addresses. Nothing worse than losing subscriber data because you forgot this step.
Customising Your Newsletter Block
The Content tab lets you add or remove form fields. Email is required, but you can add fields for names, phone numbers, or custom questions. You can also change the button text and write a custom message that appears after someone subscribes.
In the Design tab, you'll find layout options. You can arrange fields horizontally or vertically, adjust spacing, and choose whether to show field labels.
For deeper styling (colours, fonts, button appearance), head to Design > Site Styles in your main Squarespace menu. Look for the Buttons section to change how your newsletter button looks.
Tracking Newsletter Signups
Go to Analytics > Traffic and scroll down to Form & Button Conversions. This shows you how many people viewed your newsletter form versus how many actually filled it out. It's useful for spotting if your signup rate is particularly low.
Sometimes you'll notice fewer confirmed subscribers than form submissions. This usually happens because:
- People don't confirm their email address
- Someone submits the form multiple times
- The email was already on your list
Storage Options Explained
Email Campaigns: Squarespace's built-in email tool. Good if you're keeping everything in one place.
Mailchimp: Popular choice if you're already using their platform. You'll need to connect your Mailchimp account first.
Google Drive: Emails get saved to a spreadsheet. Handy if you want to manage the list yourself or import it elsewhere later.
Zapier: For connecting to other email services like ConvertKit or ActiveCampaign.
Common Questions
Why aren't all my form submissions becoming subscribers?
Usually because people aren't verifying their email addresses. Check your verification settings in the Storage tab. You can turn off email verification, but you'll get more spam signups.
Can I style the newsletter button differently?
Yes, go to Design > Site Styles > Buttons. You can change colours, fonts, and spacing here.
Where do I see my subscriber list?
Depends where you're storing them. If you chose Email Campaigns, go to Marketing > Email Campaigns > Subscribers. For other services, check those platforms directly.
Getting the Most from Newsletter Blocks
Newsletter blocks work best when they're obvious but not annoying. Footer placement is popular because it's always visible without being pushy. If you're putting one in your main content, make sure it adds value (like offering a free resource).
Keep your signup form simple. Email address plus maybe first name is usually enough. The more fields you add, the fewer people will complete it.
Check your signup numbers regularly. If hardly anyone's subscribing, try changing your button text or the message explaining what they'll get. Sometimes small tweaks make a big difference.
Remember to test your form after setting it up. Submit a test email and make sure it goes where you expect it to. Better to catch problems early than lose real subscribers later.