Table of Contents
- Show Your Instagram Posts on Your Squarespace Site
- TL;DR: Key Points
- How to Set Up an Instagram Block
- 1. Connect Your Instagram Account
- 2. Add the Instagram Block
- 3. Choose Your Layout
- What You Need to Know About Each Layout
- Common Issues and How to Fix Them
- Using a Personal Instagram Account
- Frequently Asked Questions
- Quick Definitions
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Last Edited Time
Jun 25, 2025 09:35 PM
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Squarespace
instagram integration
instagram blocks
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AI summary
Connect a professional Instagram account to your Squarespace site using Instagram blocks to display posts in various layouts. Troubleshoot common issues and use embed blocks for personal accounts. Posts update approximately every 30 minutes.
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Show Your Instagram Posts on Your Squarespace Site
Instagram blocks let you display your Instagram content directly on your Squarespace website. They sync automatically with your Instagram account, so your site stays updated with fresh photos without you having to upload them manually.
TL;DR: Key Points
- Connect a professional Instagram account to display posts on your Squarespace site
- Choose from four design layouts: Slideshow, Carousel, Grid, or Stacked
- Instagram blocks update roughly every 30 minutes to show new content
- Fix common issues by checking connections, re-authenticating, or replacing the block
- Use an embed block with Instagram's embed code for personal accounts
- Design settings may look different on mobile devices
How to Set Up an Instagram Block
1. Connect Your Instagram Account
First, you'll need to link your Instagram account:
- Go to the Connected Accounts panel in your Squarespace settings
- Click 'Reauthenticate' to make sure your Instagram account is properly linked
- Switch to a professional Instagram account if you haven't already (this is required)
2. Add the Instagram Block
- In your page editor, click 'Add Block' where you want the Instagram content to appear
- Select 'Instagram' from the block menu
- In the block editor, use the 'Account' tab to choose your connected Instagram account
- Set how many posts you want to show (you can display up to 20)
3. Choose Your Layout
Head to the Design tab and pick from four layout options:
- Slideshow: Shows one post at a time with automatic transitions
- Carousel: Displays multiple posts you can scroll through
- Grid: Shows posts in a neat grid layout
- Stacked: Lists posts vertically, one after another
You can also adjust settings like image ratios and spacing. Always preview your changes to see how they'll look on different devices.
What You Need to Know About Each Layout
Slideshow and Carousel come with features like automatic slideshow timing, thumbnail previews, and navigation arrows.
Grid and Stacked layouts let you control how images are cropped, whether captions show, and what happens when someone clicks on a post.
The key is to pick a layout that fits your site's design and how you want visitors to interact with your Instagram content.
Common Issues and How to Fix Them
Instagram blocks work well most of the time, but here are the main limitations:
- You can't display IGTV posts, Stories, shared posts, or Reels
- Sometimes Instagram's system causes delays or connection problems
- Multi-image Instagram posts only show the first photo or video
If your Instagram block stops working:
- Check your connection in the Connected Accounts panel
- Reconnect your account if posts aren't updating
- Delete and add a new Instagram block if you're still having problems
Using a Personal Instagram Account
Instagram blocks only work with professional Instagram accounts. If you want to show posts from a personal account:
- Add an embed block to your page instead
- Go to the Instagram post you want to show
- Click the three dots and select 'Embed'
- Copy the embed code and paste it into your embed block
This method only works for individual posts, not your entire feed.
Frequently Asked Questions
Do I need a professional Instagram account?
Yes, for Instagram blocks to work. Personal accounts can only be embedded one post at a time using embed blocks.
Why does my multi-photo Instagram post only show one image?
Instagram blocks only display the first image or video from multi-post content. People can click through to see the rest on Instagram.
How often do the posts update?
About every 30 minutes, so there might be a short delay before new posts appear on your site.
Quick Definitions
Instagram Blocks: Squarespace features that pull content directly from your Instagram feed
API: The system that lets Instagram and Squarespace talk to each other
Embed Block: A Squarespace block for adding external content like individual social media posts
Professional Instagram Account: A business or creator account type with extra features that's required for Instagram blocks
Pixelhaze Tip: Set your Instagram account to public if you want better engagement. When people click on posts in your Instagram blocks, they'll go straight to your Instagram page, which can help you gain more followers.