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Jun 25, 2025 09:37 PM
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Squarespace Email Campaigns
email marketing
analytics
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Squarespace Email Campaigns allows you to manage email marketing alongside your website, offering features like built-in analytics, customizable sender details, and two campaign types: blast and automated. Start with a free trial to test features and grow your subscriber list for effective outreach.
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Squarespace Email Campaigns for Beginners
TL;DR: Key Points
- Run email marketing directly through your Squarespace interface
- Keep your brand consistent by using your site content in emails
- Track campaign performance with built-in analytics
- Start with a free trial that includes three blast campaigns
- Set up sender details and mailing lists to organise your outreach
- Use analytics to improve future campaigns
Why Use Squarespace Email Campaigns?
Squarespace Email Campaigns lets you handle your website and email marketing from one place. This saves time and keeps everything consistent.
You can:
- Update your website and send email campaigns from a single dashboard
- Drop your logo and blog posts straight into emails without any fiddling about
- Keep your branding spot-on across everything
Getting Started
Here's how to set up your first campaign:
- Open the Email Campaigns section (works on desktop or the iOS app)
- Use the free trial to test things out with three blast campaigns
Pixelhaze Tip: Make the most of that free trial. Test all the features before you commit to paying for anything.
Setting Up the Basics
Sender Details
This is what people see when your email lands in their inbox:
- Your 'From' name and email address
- A reply-to email (set this up so people can actually respond to you)
Your First Mailing List
Go to the mailing lists section and add your subscriber details. This becomes your main group for sending campaigns to.
Growing Your List
Add newsletter signup blocks to your website. Stick them in your footer or main content areas so visitors can subscribe easily. The more relevant subscribers you have, the better your campaigns will perform.
Two Types of Campaigns
Blast Campaigns
These are one-off emails you send to your lists. Perfect for announcements, updates, or special offers.
Automated Campaigns
These send automatically when someone does something specific (like subscribing or buying something). Set them up once and they'll work in the background.
Tracking What Works
After sending a campaign, check the analytics. Look at open rates, click rates, and unsubscribes. This data tells you what's working and what isn't, so you can improve next time.
Making Emails Accessible
Include a 'view in browser' link at the top of your emails. Some people prefer reading emails in their browser, especially if images don't load properly.
You can also share the campaign's permalink URL anywhere you like for easy access.
Common Questions
Do I need a Squarespace website to use Email Campaigns?
Yes, you need an active Squarespace website subscription (or Acuity Scheduling) to send campaigns, even during the free trial.
How many campaigns can I send for free?
Three blast campaigns during the trial period.
Will my emails end up in spam folders?
Using your own domain and email address (rather than a generic Gmail account) helps avoid spam filters significantly.
Quick Reference
Blast Campaigns: One-time emails sent to your mailing lists
Automated Campaigns: Emails triggered by specific user actions
Sender Details: Your name and email address that recipients see
Mailing Lists: Groups of email addresses for your campaigns
Analytics: Performance data for your campaigns
View-in-Browser Link: Lets people read your email in their web browser
Permalink URL: Direct link to share your campaign anywhere
Final Thoughts
Squarespace Email Campaigns isn't just about sending emails. It's about creating a smooth experience from your website to someone's inbox.
The built-in tools make it straightforward to create campaigns that actually work. Whether you want to inform customers, engage your audience, or drive sales, these basics will set you up properly.
Start with the free trial, get familiar with the interface, and build from there. Good email marketing takes practice, but the foundations are simpler than you might think.