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Jun 25, 2025 09:35 PM
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Squarespace
SEO Best Practices
Page Customization
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Customize Squarespace page settings for SEO, social sharing, and navigation. Access settings on desktop or mobile, optimize individual pages, and utilize advanced features for better performance and visibility online.
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Squarespace Page Settings: Your Complete Guide
Every Squarespace page can be customised to work harder for your business. From SEO titles to social sharing images, page settings give you control over how your content appears both on your site and across the web.
TL;DR: Key Points
- Page Settings Access: Different methods for mobile app and desktop
- Customisation Options: Control SEO titles, navigation titles, and social sharing images
- Advanced Features: Some settings only work on desktop, including SEO configurations and code injections
- Simple Interface: Organised tabs make changes straightforward
- Support Available: Squarespace provides comprehensive help guides for page settings
How to Access Page Settings
On Desktop
- Go to the Pages panel in your Squarespace dashboard
- Hover over the page title you want to edit and click the settings icon
- Use the tabs (General, SEO, Social, Media, Advanced) to make your changes
- Click Save to update your page
On the Squarespace Mobile App
- Open the app and tap 'More', then 'Pages'
- Select your page, tap the settings icon, then choose 'Page Settings'
- Make your changes (note: some features only work on desktop)
- Tap 'Save' to apply changes
Quick tip: Always check your settings on desktop for features not available on mobile, especially advanced SEO and media settings.
What You Can Customise
General Settings
These cover the basics: turning pages on or off, duplicating pages, setting navigation titles, and adding password protection for members-only content.
SEO Settings
This is where you optimise for search engines. Set custom page titles, write meta descriptions, and control whether pages appear in search results. Each page can have its own SEO strategy.
Social Media Settings
Choose specific images for when your page gets shared on social media. This gives you control over how your content looks on Facebook, Twitter, and other platforms.
Advanced Options
For deeper customisation, you can inject custom code, manage tags and categories, and adjust template-specific settings (depending on your site version).
Common Questions
Can I access all page settings on the mobile app?
Basic settings work fine on mobile, but for full control (especially SEO settings and video banners), you'll need to use a computer.
Can I customise SEO for individual pages?
Yes, absolutely. Each page can have its own SEO title, meta description, and visibility settings. This is essential for ranking well in search results.
Can I set any page as my homepage?
Yes, Squarespace lets you set any page as your homepage. This gives you flexibility in how visitors first experience your site.
Terms You Should Know
- SEO (Search Engine Optimisation): Methods to help your website appear higher in search results
- Code Injection: Adding custom code to enhance your website's features
- URL Slug: The end part of a web address that identifies a specific page
- Featured Image: The main image representing a page, often used in thumbnails
- Navigation Title: What visitors see in your site's menu
- Social Sharing Image: The image that appears when someone shares your page on social media
Why This Matters
Getting your page settings right makes a real difference to your website's performance. Proper SEO settings help people find you through search engines. Custom social sharing images make your content more engaging when shared. Navigation titles help visitors understand where they are on your site.
The mobile app handles basic changes well, but for serious customisation work, stick to desktop. You'll have access to all features and a clearer view of what you're changing.
Take time to set up each important page properly. It's not exciting work, but it's the foundation that helps your content reach the right people.