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Squarespace Unsubscribe Options: What You Need to Know

Learn how Squarespace handles unsubscribe links, what happens when someone unsubscribes, and how to manage your mailing lists effectively.

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Squarespace Unsubscribe Options: What You Need to Know
Last Edited Time
Jun 25, 2025 09:37 PM
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Squarespace
email marketing
unsubscribe management
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AI summary
Squarespace includes an automatic unsubscribe link in emails, removing contacts from all lists upon unsubscribing. Unsubscribed emails cannot be re-added via CSV imports, while manually removed contacts can be re-imported. Understanding unsubscribed vs. cleaned addresses is crucial for effective list management.
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Platform
Squarespace
Category
Email Campaigns (Squarespace)
Topic

Squarespace Unsubscribe Options: What You Need to Know

TL;DR: Key Points

  • Every Squarespace campaign automatically includes an unsubscribe link in the footer
  • Unsubscribing removes contacts from all your mailing lists and prevents re-import through CSV files
  • High unsubscribe rates often signal content problems worth investigating
  • You can manually remove recipients through the Contacts panel
  • Hard bounces and manual removals work differently for list management
  • Styling options for unsubscribe links are limited but functional
Every email campaign you send through Squarespace includes an unsubscribe link in the footer automatically. There's no way to remove this (and you wouldn't want to anyway) because it keeps you compliant with email marketing laws and makes things simple for everyone.

What Happens When Someone Unsubscribes

For Your Recipients

When someone clicks the unsubscribe link at the bottom of your email, they're removed from all your mailing lists immediately. Squarespace shows them a confirmation page with an option to resubscribe if they clicked by mistake.

For Manual Removals

If someone asks you directly to remove them (or they're having trouble with the unsubscribe link), you can manually remove them through your Contacts panel. This keeps your list clean and your recipients happy.

Tracking Your Unsubscribes

Checking Individual Campaigns

To see who unsubscribed from a specific campaign:
  1. Go to your Email Campaigns dashboard
  1. Click 'Sent' and open the campaign you want to check
  1. Look at the row below the performance graph for unsubscribe numbers

Getting the Full Picture

For a broader view of your list health:
  1. Go to 'Lists & Segments'
  1. Click on your mailing list and export it
  1. The downloaded zip file includes data on unsubscribed users
Quick tip: Test emails have deactivated unsubscribe links, so they won't skew your analytics if you're testing with real addresses.

How CSV Imports Work with Unsubscribes

This is where it gets interesting. Squarespace treats unsubscribed addresses differently depending on how they left your list:
  • User unsubscribed: The email address gets removed from all lists and cannot be re-added through CSV imports. The only way they can rejoin is if they subscribe again themselves.
  • You removed them manually: If you or a team member removed someone manually, importing them again via CSV will add them back to your lists.

Unsubscribed vs Cleaned Addresses

Understanding this difference helps you manage your lists better:
  • Unsubscribed addresses: People who actively chose to opt out
  • Cleaned addresses: Squarespace automatically removed these because they hard bounced or were invalid
Both affect your list size, but for different reasons.
You can't do much here. The unsubscribe link appears in your campaign footer as either black or white text, depending on what shows up better against your background colour. Squarespace keeps it simple to ensure it's always visible and accessible.

FAQs

Can people rejoin after unsubscribing? Yes, but only if they resubscribe themselves. They'll see a resubscribe option on the confirmation page right after unsubscribing, or they can use your normal signup forms later.
What happens to unsubscribed emails in CSV imports? They get ignored. Once someone unsubscribes, you cannot re-add them to any of your lists through imports.
How do I tell the difference between unsubscribed and cleaned emails? Unsubscribed emails are people who chose to leave. Cleaned emails are addresses that Squarespace removed automatically because they don't work anymore.

Jargon Buster

Hard Bounce: When an email gets rejected because the address is invalid or doesn't exist anymore.
Cleaning Addresses: The automatic process of removing email addresses that don't work, which helps your deliverability rates.
Opt-out: When someone chooses to stop receiving your marketing emails, usually by clicking the unsubscribe link.

The Bottom Line

A clean unsubscribe process builds trust with your audience and keeps your email campaigns healthy. Squarespace handles most of this automatically, but understanding how it works helps you manage your lists better and spot potential issues with your content if unsubscribe rates start climbing.

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