Table of Contents
- Subscriber Verification for Squarespace Email Campaigns
- TL;DR: Key Points
- Why Subscriber Verification Matters
- Google reCAPTCHA
- Confirmation Emails
- Customising Your Confirmation Emails
- Fixing Common Problems
- Subscribers Not Getting Confirmation Emails
- 404 Errors on Sign-up
- Common Questions
- Quick Definitions
- Wrapping Up
.png?table=block&id=21c105a2-9d95-816a-b00a-e1e852423047&cache=v2)
Last Edited Time
Jun 25, 2025 09:35 PM
Do not index
Do not index
Suggested Tag
Squarespace
email marketing
email automation
subscriber verification
email campaigns
Tags Synced
Tags Synced
AI summary
Set up subscriber verification in Squarespace using Google reCAPTCHA and confirmation emails to reduce spam and improve deliverability. Customize confirmation emails, troubleshoot common issues like missing emails, and ensure compliance with local regulations for a healthier email list.
Last edited by
Platform
Category
Topic
Subscriber Verification for Squarespace Email Campaigns
Learn how to set up subscriber verification in your Squarespace email campaigns to reduce spam and improve deliverability.
Tags: Email Marketing, Subscriber Verification, Squarespace Guide, Email Campaigns, Digital Marketing, Email Automation
TL;DR: Key Points
- Use Google reCAPTCHA and confirmation emails to verify subscribers
- Customise confirmation emails to match your brand
- Fix common issues like missing confirmation emails or 404 errors
- Make sure your setup follows local regulations (especially in the EU)
Why Subscriber Verification Matters
Subscriber verification is essential for keeping your email list healthy. It cuts down on spam complaints and helps your emails actually reach people's inboxes. Squarespace gives you two main ways to verify subscribers: Google reCAPTCHA and confirmation emails.
Both methods make sure people actually want to receive your emails, which keeps your mailing list clean and engaged.
Google reCAPTCHA
Google reCAPTCHA blocks bots from signing up to your email list. When it's turned on in Squarespace, it works invisibly in the background - your visitors won't even notice it's there.
It's automatically enabled on email sign-up forms, but you can adjust the settings if needed. This stops automated systems from flooding your list with fake email addresses.
Confirmation Emails
When someone subscribes to your site, they get an email asking them to confirm their subscription. This double-checks that the email address is real and that the person actually wants to join your list.
This confirmation step is available for most sign-up forms, including promotional pop-ups and integrations like Acuity Scheduling for free services.
Customising Your Confirmation Emails
You can customise confirmation emails to match your brand instead of using Squarespace's default styling.
Here's how:
- Go to Email Campaign settings
- Click 'Verification Options'
- Select 'Customise Email' to edit the styling and content
- Change the subject line and preview text to match your brand voice
- Send yourself a test email to check everything looks right
Pixelhaze Tip: Always send a test email after making changes. It's the easiest way to spot problems before your subscribers see them.
Fixing Common Problems
Subscribers Not Getting Confirmation Emails
If people say they're not receiving confirmation emails, tell them to:
- Check their spam or junk folders
- Add your no-reply email address to their contacts
- Try subscribing again (they might have made a typo)
- Use a different email address if the problem continues
404 Errors on Sign-up
A 404 error usually means your mailing list got disconnected from your form, or there's a problem with your domain settings.
To fix this:
- Check your form or pop-up storage settings
- Disconnect and reconnect the mailing list
- Make sure your domain is pointing to your Squarespace site correctly
Common Questions
How do I change the confirmation email in Squarespace?
Go to Email Campaign settings, then 'Verification Options', and click 'Customise Email' to edit the styling and content.
What if subscribers aren't getting confirmation emails?
Ask them to check spam folders, add your email to their contacts, or try a different email address.
Can I use Google reCAPTCHA and confirmation emails together?
Yes, using both gives you better security and more reliable subscriber verification.
Quick Definitions
Google reCAPTCHA: Security system that checks if a real person (not a bot) is signing up to your email list.
Confirmation Email: The email that asks new subscribers to confirm they want to join your list.
404 Error: Web error that appears when a page can't be found on the server.
Wrapping Up
Squarespace's verification tools help you build a genuine email list of people who actually want to hear from you. This improves your email delivery rates and keeps your campaigns compliant with regulations.
Use both reCAPTCHA and confirmation emails for the best results. A properly verified email list will be more engaged and responsive to your campaigns.