Table of Contents
- Switch from Mailchimp to Squarespace Email Campaigns
- TL;DR: Key Points
- Why Consider Squarespace Email Campaigns?
- Step 1: Test Drive with a Free Trial
- Step 2: Export Your Mailchimp Contacts
- Step 3: Import Contacts into Squarespace
- Step 4: Set Up New Signup Forms
- Step 5: Create Your First Campaign
- Step 6: Upgrade to a Paid Plan
- Step 7: Cancel Mailchimp
- Common Questions
- Quick Definitions
- Final Thoughts
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Jun 25, 2025 09:35 PM
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AI summary
To switch from Mailchimp to Squarespace Email Campaigns, test with a free trial, export contacts as a .csv file, import them into Squarespace, create new signup forms, and ensure everything works before canceling Mailchimp. Upgrade to a paid plan for full features and automations.
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Switch from Mailchimp to Squarespace Email Campaigns
Excerpt: How to move from Mailchimp to Squarespace Email Campaigns without losing subscribers or breaking your email marketing flow.
Tags:
- Mailchimp to Squarespace
- Email Campaigns Tutorial
- Squarespace Integration
- Email Marketing Tips
- Contact List Migration
TL;DR: Key Points
- Test Squarespace Email Campaigns with a free trial before committing to a paid plan
- Export your Mailchimp contacts as a .csv file and import them into Squarespace
- Use Squarespace's templating tools to keep your brand consistent across emails
- After migration, build your mailing lists directly on your Squarespace site
- Upgrade to a paid Squarespace plan to unlock more features and send unlimited emails
- Pixelhaze Tip: Keep your Mailchimp account running until you're confident your Squarespace setup works properly
Why Consider Squarespace Email Campaigns?
Squarespace Email Campaigns integrate directly with your website, matching your site's branding automatically. No more switching between platforms or worrying about design consistency. If you're already using Squarespace for your website, this move can simplify your workflow considerably.
Step 1: Test Drive with a Free Trial
Before you commit, sign up for Squarespace Email Campaigns' free trial. You can create drafts, import contacts, and send a few test campaigns without paying anything. The trial lets you explore the interface and see how it feels compared to Mailchimp.
Note: Automations aren't available in the free trial. You'll need a paid plan for those.
Step 2: Export Your Mailchimp Contacts
Log into your Mailchimp account and export your audience as a .csv file. This process is straightforward, but if you hit any snags, Mailchimp's support team can walk you through it.
Make sure your exported file has emails in the first column, first names in the second, and last names in the third. Squarespace expects this specific format for smooth importing.
Step 3: Import Contacts into Squarespace
Upload your .csv file to Squarespace Email Campaigns. The platform will map your columns automatically if they're in the right order. Double-check the preview before confirming the import to catch any formatting issues.
Step 4: Set Up New Signup Forms
Start building your Squarespace mailing lists by adding newsletter signup forms to your website. You can place these in content blocks, use promotional pop-ups, or add signup options at checkout.
This ensures you're capturing new subscribers directly in Squarespace rather than splitting your audience across platforms.
Step 5: Create Your First Campaign
In the Email Campaigns dashboard, start a new blast campaign. Choose from pre-designed templates or start with a blank canvas. The templates automatically match your site's styling, which saves time and keeps everything consistent.
Add your content (text, images, links) and test the email by sending it to yourself first.
Step 6: Upgrade to a Paid Plan
Once you're happy with how everything works, subscribe to a paid Email Campaigns plan. Choose based on your mailing list size and how many emails you send monthly.
Step 7: Cancel Mailchimp
Only cancel your Mailchimp account after you've successfully sent a few campaigns through Squarespace and you're confident everything's working as expected.
Common Questions
Can I run both platforms at the same time?
Yes, you can keep Mailchimp active while testing Squarespace Email Campaigns. This gives you a safety net during the transition.
Do I get automations in the free trial?
No, automations are only available with paid plans.
What if my contact import fails?
Check your .csv file format. Emails should be in column A, first names in column B, last names in column C. Remove any special characters or extra columns that might cause issues.
Quick Definitions
Email Campaigns: Squarespace's built-in email marketing tool that sends professional emails directly from your website dashboard.
CSV File: A simple file format (Comma-Separated Values) that stores contact information in rows and columns, like a basic spreadsheet.
Final Thoughts
Moving from Mailchimp to Squarespace Email Campaigns works well if you want everything under one roof. The integration is smooth, the templates look professional, and you won't need to jump between different platforms to manage your website and email marketing.
Take your time with the transition. Test thoroughly before making the full switch, and keep both systems running until you're completely confident in your new setup.